Malaysia’s ecommerce market is forecast to grow by 9.4% to reach MYR161.8 billion ($37.8 billion) in 2026. This rapid growth will be driven by the strong consumer appetite for online shopping and supported by well-developed digital infrastructure. The presence of secure payment features and faster checkout options have also encouraged consumers to shop online, according to GlobalData, a leading intelligence and productivity platform.

GlobalData’s Ecommerce Analytics reveals that Malaysia’s ecommerce market registered an estimated growth rate of 13.4% to reach MYR147.9 billion ($34.6 billion) in 2025. Online shopping festivals such as Black Friday and Cyber Monday, and Singles’ Day, have supported the growth. Alongside this, online shopping platforms also host sales events, offering discounts at partnered merchants.  

Kartik Challa, Senior Banking and Payments Analyst at GlobalData, comments: “Malaysia is one of the fastest-growing ecommerce markets in Southeast Asia. This is attributed to the government initiatives, improved digital infrastructure, and a growing consumer preference for online shopping.”

Malaysia has also introduced targeted policy initiatives, notably the National E-Commerce Strategic Roadmap (NESR), to spur market growth. NESR Phase 1 (2016–2020) focused on building the foundations for an integrated e-commerce ecosystem, while the ongoing Phase 2 (2021–2025) seeks to accelerate adoption, deepen ecosystem development, and strengthen the regulatory environment. Following the rollout of these two phases, close to 2.43 million SMEs adopted ecommerce between 2016 and 2024.

At the same time, ecommerce technology providers such as EasyStore Malaysia are expanding access to tailored, localized solutions for SMEs. EasyStore offers tools such as integrated digital payment gateways alongside cash-on-delivery options. These capabilities enable sellers to build online storefronts, engage customers directly, and support business scaling. In March 2025, EasyStore partnered with Alliance Bank, Ninja Van, and SUNMI to support more than 1,000 SMEs by providing payment solutions to facilitate faster and more secure transactions.

As ecommerce activities continue to surge, they present growth opportunities for emerging payment solutions such as BNPL. As of H2 2025, Malaysia boasts approximately 7.5 million active BNPL users (including both online and offline), as reported by the Consumer Credit Oversight Board.

Challa concludes: “Rising consumer preference for online shopping and an expanding base of online retailers and shoppers point to a positive outlook for Malaysia’s ecommerce market, which is projected to reach MYR220.3 billion ($51.5 billion) in 2030.”