GlobalData
GlobalData

Business Fundamentals

Amgen strategic hiring push in India: GlobalData insights on R&D growth and tech integration

Amgen is expanding its presence in India by ramping up hiring for its new technology and innovation center in Hyderabad. The company aims to strengthen its operations and R&D capabilities by recruiting tech professionals skilled in data analytics, AI, and digital health technologies. This investment highlights Amgen’s commitment to innovation and further solidifies Hyderabad as […]
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Anthropic Claude 3.7 Sonnet: Influencers weigh in on AI impact on coding, reveals GlobalData

Anthropic, an American artificial intelligence (AI) public-benefit startup, has recently unveiled its first hybrid reasoning AI model “Claude 3.7 Sonnet,” along with its agentic coding tool “Claude Code.” The release has sparked significant buzz among social media influencers in late February 2025. Claude Code has garnered attention for its ability to automate and streamline complex […]
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Trump’s NIH funding cuts and freezes raise concerns over US biotech drug development and innovation, reveals GlobalData

The US President Donald Trump began his second term with a series of directives targeting the US National Institutes of Health (NIH), creating uncertainty around NIH grant funding for biopharmaceutical drug development. With over $1.4 billion in NIH Small Business Innovation Research (SBIR) and Small Business Technology Transfer (STTR) grants involving innovator drugs awarded between […]
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IndiGo YouTube ads reflect seamless travel, workplace inclusivity and authentic experiences, reveals GlobalData

Interglobe Aviation Ltd’s (IndiGo) YouTube advertising campaign from November 2024 to January 2025 emphasize diverse destinations, employee well-being, and passenger-centric amenities to attract travelers and job seekers. IndiGo highlights authentic experiences, career growth, and innovative seating through scenic visuals, employee testimonials, and product demos. Emphasizing pilot mentorship, a supportive workplace, and seamless travel, it reinforces […]
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Super Bowl LIX spotlights emotional branding strategies of alcoholic beverage companies, reveals GlobalData

Super Bowl LIX, held on February 9, 2025, served as an opportunity for beer brands to promote their products, with Michelob Ultra, Bud Light, Stella Artois, Budweiser, and Coors Light grabbing attention through strategic YouTube advertisements. These commercials used various strategies, from humor to celebrity endorsements, that aimed to resonate with the vast and diverse […]
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Air France’s advertising focuses on innovative services and sustainable initiatives to elevate travel experience, reveals GlobalData

Air France‘s YouTube advertising campaign from August 2024 to January 2025 highlighted its efforts to transform the aviation landscape through its comprehensive enhancement of passenger services, sustainable practices, and exclusive offerings. The airline demonstrates its commitment to providing enhanced travel experiences while maintaining environmental responsibility and fostering cultural connections, reveals Global Ads Platform of GlobalData, […]
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Companies prioritize new departments, roles and teams in hiring strategies, reveals GlobalData

Companies across industries are increasingly prioritizing efficiency, product development, and business expansion in their hiring strategies to enhance organizational effectiveness. There is also a focus on improving customer experience, fostering innovation, and driving performance. Meanwhile many organizations are creating new departments, roles, teams, and business units, reveals the  Job Analytics Database of GlobalData, a leading data and […]
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Volkswagen’s ad strategy highlights digital innovation and smart mobility solutions, reveals GlobalData

Volkswagen’s YouTube advertising campaign from August 2024 to January 2025 has showcased its digital ecosystem through innovative connected services and smart features, marking a significant evolution in automotive technology. The campaign has highlighted advancements in vehicle connectivity, personalization, and intelligent features across its lineup, with particular emphasis on the ID. series electric vehicles, reveals Global […]
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GlobalData finds companies across sectors posting jobs around agentic AI

Agentic AI is a significant advancement in artificial intelligence (AI) that transcends traditional content generation capabilities. It involves AI systems that can operate autonomously, making decisions and taking actions on behalf of users without requiring continuous human input. With the increasing demand for advanced AI applications, several job opportunities are emerging in this field. Against […]
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AirAsia’s YouTube ad campaigns highlight affordability, culture and digital ease, reveals GlobalData

Capital A Bhd’s (AirAsia) YouTube advertising campaigns from November 2024 to January 2025 emphasize accessibility, affordability, and cultural connections to elevate the travel experience. Leveraging engaging visuals, seamless app features, and strategic promotions like holiday discounts, the ads position AirAsia as a hassle-free, rewarding travel choice. By showcasing both popular and emerging destinations, the campaigns […]
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Trump’s proposed tariffs to impact US pharma FDI in Canada, Mexico, China and Europe, reveals GlobalData

The pharmaceutical industry is preparing for major disruptions following Trump’s tariff announcement—25% on imports from Canada and Mexico (both paused for 30 days) and 10% on China. These tariffs could worsen drug shortages, raise prices, and push manufacturers to reconsider their market strategies. Additionally, the proposed tariffs are expected to impact pharmaceutical foreign direct investment […]
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Chanel’s advertising focuses on artistry, empowerment, and cultural engagement to connect with consumers, reveals GlobalData

Chanel’s advertising endeavors between November 2024 and January 2025 highlight its strategic focus on captivating audiences through a blend of artistic storytelling and high-profile collaborations. These initiatives aim to solidify Chanel’s status as a purveyor of luxury and a champion of creative expression. By emphasizing the values of sophistication, empowerment, and cultural appreciation, Chanel seeks […]
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