#AppleEvent trended on social media as Apple Inc hosted its highly anticipated annual fall event on 12 September 2023. The event featured the unveiling of the much-awaited iPhone 15 and its pro series, along with the Watch 9 and Ultra 2. Notably, FineWoven cases and a stronger focus on recycled materials stood out, highlighting the company’s dedication to sustainability and environmental responsibility. This led to a spike in influencer conversations around “sustainability” on “X”, reveals the Social Media Analytics Platform of GlobalData, a leading data and analytics company.

Smitarani Tripathy, Social Media Analyst at GlobalData, comments: “Influencers overwhelmingly expressed positive sentiments, particularly applauding Apple’s commitment to sustainability through its innovative material choices and the discontinuation of leather usage in its products. Some influencers also noted that Apple’s actions could serve as a catalyst for the broader smartphone and fashion industries to decrease their reliance on leather.”

Below are a few popular influencer opinions captured by GlobalData’s Social Media Analytics Platform:

1. Sean D.Emory, Founder & CIO at Avory & Co.:

“So far we have learned at #AppleEvent that the new Apple Watch and new iPhone are recycling bins with great imagery and packed with sensors. $AAPL”

2. Ian Fogg, Tech Industry Analyst:

“iPhone 15 has many new features to make it a compelling upgrade for iPhone11-12 owners, but these are mostly trickle down from Pro. FineWoven cases & greater use of recycled materials are the exception #AppleEvent”

3. Ray Wong, Senior Tech Correspondent at Mashable:

“Apple is ditching leather. New material replacing it is called FineWoven. None of these new Hermes bands are leather either. New Nike recycled bands look dope too. #AppleEvent”

4. Rieva Lesonsky, CEO at GrowBizz Media:

“Mother Nature is not pleased but @apple is impressing her. Part of that is eliminating leather cases.”