Vegan meat has come to light as an alternative meat market in recent years subsequently drawing the attention of both consumers and manufacturers due to the increasing number of vegans. Against this backdrop, Beyond Meat, Inc (Beyond Meat) emerged as the most mentioned company among the conversations of Redditors around vegan meat during the last one year (1 April 2021- 31 March 2022), reveals the Social Media Analytics platform of GlobalData, a leading data and analytics company.
Smitarani Tripathy, Social Media Analyst at GlobalData, comments: “Beyond Meat accounted for 40% share of the total discussions on top eight mentioned vegan meat companies during the period. Some of the most mentioned concepts around Beyond Meat were vegetarianism, beef, plant-based and meat analogue.”
GlobalData’s latest report, ‘Top companies on Vegan Meat on Reddit’, reveals that the remaining most mentioned companies are Impossible Foods, Inc (Impossible Foods), Gardein, Quorn Foods (Quorn), MorningStar Farms, Field Roast, Lightlife Foods, Inc (Lightlife), and Boca Burger.
Impossible Foods accounted for 38% share of voice during the reporting period, followed by Gardein with 8% of share of voice.
Field Roast witnessed 45% rise in the number of positive posts, the highest among the top eight most mentioned companies during the period.
Below are few positive reddit posts around Field Roast:
