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GlobalData

Consumer

Filter cigarettes set for global sales of US$561bn in 2020, a loss of US$56bn to the industry as COVID-19 causes significant drop in tobacco consumption

Filter cigarettes remain the largest selling tobacco product with global forecast sales of US$651bn in 2020, an 8% drop on sales of US$707bn in 2019, according to the latest estimates from GlobalData, a leading data and analytics company.This is a potential revenue loss of US$56bn for the tobacco industry as the COVID-19 pandemic continues to […]
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More sustainable Pringles may boost sales, says GlobalData

Following the news that the iconic Pringles can is undergoing a redesign to become more sustainable; Ryan Whittaker, Consumer Analyst at GlobalData, offers his view: Re-designing the Pringles packaging is absolutely the right decision for Kellogg’s in this climate. GlobalData’s most recent consumer survey* found that sustainability remains a big issue during the pandemic with […]
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Incentive required for L’Oréal’s in-store recycling points to be a success, says GlobalData

Following the news that L’Oréal is to launch in-store recycling points for its beauty products: Lia Neophytou, Consumer Analyst at GlobalData, a leading data and analytics company, offers her view: “L’Oréal’s introduction of in-store recycling points will certainly tackle two major barriers to recycling beauty products: knowing what product types can be recycled and where. […]
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Consumers’ sentiment towards alcohol consumption and brands changed by COVID-19 pandemic, says GlobalData

‘New Socializing’, ‘New Initiatives’ and ‘More Health’ are three new trends that are emerging in the alcoholic beverage space after the COVID-19 pandemic has altered consumers’ social lives, their view of brands, and their awareness of health and wellbeing, says GlobalData, a leading data and analytics company. GlobalData’s latest report, ‘Coronavirus (COVID-19) Case Study: Alcoholic Beverage […]
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With Bournvita Fills launch Mondelez looks to garner positive consumer sentiments in India, says GlobalData

Following the news that Mondelez India has forayed into the breakfast cereals space with the launch of Bournvita Fills by Mondelez India Foods Private Limited; Nabila Azmatulla, Consumer Project Manager at GlobalData, a leading data and analytics company, offers her view: “The breakfast cereals category is driven by busy lifestyles of the urban Indian population, […]
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Fast food brands should emulate KFC’s plant-based innovation, says GlobalData

KFC permanently added the plant-based Lightlife plant-based chicken sandwich to its menu in Canadian outlets after an extremely positive pilot scheme. Tasty ‘meatlike’ vegetarian options such as this will appeal to the growing global population of flexitarians, vegans and vegetarians, as well as consumers who want more sustainable options from their favourite fast food restaurants, […]
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UK cosmetics and toiletries industry to decline by -10% in 2020* as 43% of UK consumers plan to socialize outside of home less, says GlobalData

Cosmetics and toiletries are losing out in the COVID-19-driven decision between what is essential and what is dispensable, particularly as almost half (**43%) of UK consumers plan to socialize outside of the home less frequently in future. This will contribute to the forecasted -10% (£1.7bn*) value decline in the UK cosmetics and toiletries industry in […]
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Coca-Cola’s social media spending freeze ill-advised, it should instead convince customers to buy through this channel, says GlobalData

Consumers will be purchasing more groceries online during and following COVID-19, and they will be spending more time on social media. Instead of cutting its marketing budget, Coca-Cola should convince those consumers to buy its products through social media channels as social media is an important tool to utilize during the pandemic, says GlobalData, a […]
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