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With 49% of the population spending more time on social media since the COVID-19 outbreak*, it has become apparent that online platforms will play an even more pivotal role in brand recognition and reach going forward. This is especially true for personal care sectors such as beauty. Coty purchasing 20% of Kim Kardashian West’s KKW […]
Kellogg’s Chex cereal leverages past marketing blunder but success could be short-lived, says GlobalData
Following today’s news (June 30th) that Kellogg’s has released a green onion cereal after an initial publicity stunt in 2004; Carmen Bryan, Consumer Analyst at GlobalData, a leading data and analytics company, offers her view on the situation: “Kelloggs’ use of the social media presence that has formed around its previous marketing blunder to launch […]
India’s haircare sector set to grow at 10.2% CAGR during 2019–2024, forecasts GlobalData
The haircare sector in India is forecast to grow from INR308.7bn (US$4.4m) in 2019 to INR501.4bn (US$6.5m) by 2024, recording a compound annual growth rate (CAGR) of 10.2%, says GlobalData, a leading data and analytics company. GlobalData’s report, ‘India Haircare – Market Assessment and Forecasts to 2024’, reveals that the conditioner category led the sector […]
Australian haircare sector to reach US$932.2m by 2024, says GlobalData
The haircare sector in Australia is forecast to grow from A$1,130.3m (US$786.2m) in 2019 to A$1,367.4m (US$932.2m) by 2024, recording a compound annual growth rate (CAGR) of 3.9%, says GlobalData, a leading data and analytics company. GlobalData’s report, ‘Australia Haircare – Market Assessment and Forecasts to 2024’, reveals that the shampoo category led the sector […]
Indian skincare market to reach US$3.8bn by 2024, says GlobalData
The Indian skincare sector is expected to grow from INR178.8bn (US$2.5bn) in 2019 to INR294bn (US$3.8bn) by 2024, at a compound annual growth rate (CAGR) of 10.5%, says GlobalData, a leading data and analytics company. GlobalData’s report, ‘India Skincare – Market Assessment and Forecasts to 2024’, reveals that the sector is majorly driven by growth […]
Plant-based F&B claims have positive connotations for nearly three quarters of consumers globally, says GlobalData
When it comes to the product claims of food and beverages, transparency and highlighting plant ingredient inclusion is more likely to win over consumers than simply stating it is meat free or vegan. This is largely due to the association plant-based claims have with health and natural attributes, says GlobalData, a leading data and analytics […]
Unilever set to leverage ‘carbon-neutral’ buzz-word post COVID-19, says GlobalData
With 60% of global consumers noting that low-carbon footprint is an appealing concept when it comes to food and drink in 2019, it is apparent that achieving carbon neutral milestones will come more apparent as businesses return to operations post-COVID-19 and spotlight shifts away from COVID-induced health trends and back to sustainability issues, says GlobalData, […]
Chinese haircare sector to reach US$14.2bn by 2024, says GlobalData
The haircare sector in China is forecast to grow from C¥77.9bn (US$11.4bn) in 2019 to C¥95.6bn (US$14.2bn) by 2024, recording a compound annual growth rate (CAGR) of 4.2%, says GlobalData, a leading data and analytics company. GlobalData’s report, ‘China Haircare – Market Assessment and Forecasts to 2024’, reveals that the shampoo category led the sector […]
Chinese consumers not deterred by premium prices, prioritize hygiene goods, says GlobalData
Chinese consumers are emerging from the COVID-19 crisis with increasing optimism, but refuse to be complacent on the hygiene and cleanliness factors. Almost a quarter (24%) of Chinese consumers is buying hygienic products at the premium or highest end of the price range, says GlobalData, a leading data and analytics company. George Henry, Consumer Analyst […]
Migrating influence is expected to return as a vital trend post-COVID-19
Travel, the need for sustainable products, a high concern for health, and the ease of sharing information have exposed consumers globally to a variety of cultures for a number of years. In fact, prior to the pandemic, half of global consumers stated that being in a different country inspires them to try new flavors in […]
Beverage manufacturers exploring ready-to-drink category in India amid COVID-19, says GlobalData
Amidst the COVID-19 pandemic, the beverage industry has witnessed a significant shift in the purchasing preferences of consumers in India, with steady rise and strong inclination towards ready-to-drink (RTD) beverages. This shift has encouraged the beverage manufacturers to re-evaluate their innovation strategies and explore options to diversify their portfolios, says GlobalData, a leading data and […]
Uncertainty during COVID-19 drives demand for immunity-boosting dietary supplements, says GlobalData
Ongoing research around protective immunity against COVID-19 has not yet helped to define ways of how the public can protect themselves from the illness, minimize the symptoms, and avoid re-infection. Consumers feel overwhelmed by the contradictive information on vaccines, testing and antibodies, leading to increased demand for products with immunity-boosting claims, says GlobalData, a leading […]
Wellness has taken new meaning amidst COVID-19 pandemic, says GlobalData
With people across the world staying at home for protracted periods in a bid to contain the COVID-19 pandemic, at-home wellness trends are gaining traction. Hence, brands need to communicate efficacy, make evidence-based claims, enhance convenience and establish trust in this uncertain times, says GlobalData, a leading data and analytics company. Sumit Chopra, Consumer Research […]
Unlock 1.0 of COVID-19 situation in India can provide opportunities for RTD cocktails, says GlobalData
Although many public places reopened in India on 8 June 2020 after nearly two and a half months of strict lockdown, bars and pubs have been kept out of the purview of Unlock 1.0, with some Indian states such as Telangana being an exception. Yet, even with some pubs and bars being open, consumers may […]
Global beer market to see US$55.4bn loss in COVID-19 adjusted 2022 forecasts
Despite the initial scare for the beer and cider market, expectation is that new 2022 forecasts, which falls short of the original baseline expectations, could have been much worse, says GlobalData, a leading data and analytics company. According to the company’s recent (June 5) COVID-19 adjusted forecasts, the global beer and cider market will recover […]
Dairy brands in India give Ayurveda twist to cash in on healthy beverage trend amid COVID-19, says GlobalData
With immunity assuming importance in the fight against the COVID-19 pandemic, dairy manufacturers in India are giving ‘Ayurveda’ twist to cash in on the growing popularity of healthy beverages with immunity boosting functionality, says GlobalData, a leading data and analytics company. As the world is still waiting for a vaccine that will allow a return […]
Adoption of Virtual Makeup testing will accelerate post-COVID-19
A total 48% of consumers are now concerned about the safety of product packaging during the pandemic period, according to GlobalData’s COVID-19 Weekly Tracker Survey, published on 3 June. As Australia gets a glimpse of what the post-pandemic retail experience will entail, personal care shoppers in particular are likely to notice the difference. In order […]
COVID-19 presents opportunities for naturally-based fruit and vegetable disinfectants in India, says GlobalData
COVID-19 offers fast moving consumer goods (FMCG) companies an opportunity to develop hygiene products that address specific consumer concerns. One category rarely acknowledged during pre-COVID-19 times but now presents an opportunity is naturally-based disinfectants for fruits and vegetables in India, according to GlobalData, a leading data and analytics company. Consumers in India usually wash fruits […]
Sales of men’s styling products could increase due to COVID-19 lockdown measures
Prior to the COVID-19 outbreak, 71% of men globally said that feeling physically attractive is either very important or important in creating a feeling of wellbeing or wellness*. However, during COVID-19 lockdowns, many people’s grooming and styling rituals went out of the window. Now, with lockdown relaxation expected to take place soon, there may be […]
Sales of men’s styling products could increase due to COVID-19 lockdown measures, says GlobalData
During lockdown, many people’s grooming and styling rituals went out of the window. However, with lockdown relaxation expected to take place soon, there may be an upswing in the sales of styling products as people become more image-conscious again. Prior to the COVID-19 outbreak, 71% of men globally said that feeling physically attractive is either […]