Well-being concerns and rising awareness of stress-induced skin conditions are prompting consumers to seek comprehensive skincare solutions that address stress-related factors. Integrating mental wellbeing and skin health to deliver both cosmetic and psychological benefits is emerging as the next frontier in skincare transformation. In addition, growing concerns about inflammation and acne linked to elevated cortisol levels triggered by skin stress are reinforcing this shift. Consequently, consumers are increasingly choosing neurocosmetic skincare solutions that are reshaping the skincare sector, according to GlobalData, a leading intelligence and productivity platform.
Naveed Khan, Consumer Analyst at GlobalData, comments: “Consumers are prioritizing skin-stress factors and opting for products that contain calming ingredients such as peptides. Natural ingredients, such as melatonin and ashwagandha, and essential oils including lavender, tea tree, and jojoba are also used for rejuvenation as well as for anti-aging. Consumers are also increasingly opting for naturally obtained ingredients due to their perceived health benefits. This is substantiated by GlobalData’s 2025 Q4 survey†, which found that 79% of consumers regard “natural” tags in products as either essential or nice to have, while 58% consider the same for “plant-based” aspects.”
Manufacturers are capitalizing on the trend by introducing stress-relieving skincare products made with natural ingredients. For example, in April 2024, Sisley launched a new skincare brand, Neuraé, in the US. The brand focuses on neuroscience and skincare to bridge the gap between the mind and skin. The company claims these products address dull, tired, and tense-looking skin.
Meanwhile, in July 2025, wellness solutions provider Three International commenced operations in Malaysia and Taiwan. The company introduced neurocosmetic products, including the Visage-branded Super Serum, which supports natural rejuvenation and promotes skin elasticity and suppleness, along with traditional cosmetics.
Additionally, biotech companies are investing heavily in the research and development (R&D) of neurocosmetic ingredients to capitalize on the growing trend. For example, in the UK, Croda International, a manufacturer of high-performance ingredients and chemicals, in collaboration with the life sciences company SkinBioTherapeutics, introduced Zenakine, a neuroactive ingredient designed to increase melatonin production, improve sleep quality, and reduce skin stress.
Khan concludes: “Growing awareness and increasing consumer preference for neurocosmetics will provide manufacturers with significant opportunities and enable them to differentiate themselves from competitors. Additionally, investments in neuroscience will support evolving consumer needs and help strengthen brand loyalty. Manufacturers need to focus on procuring key ingredients and essential oils to develop effective products while attracting a broader audience.”
†GlobalData 2025 Q4 global consumer survey was conducted with 22,613 respondents across 42 countries.
