LONDON, 08 July 2026 – GlobalData Plc, the intelligence and productivity platform, today announced the integration of GlobalData’s AI research analyst, Ava, into Microsoft 365 Copilot (Copilot). The integration enables enterprise users to call on Ava directly from within Copilot to retrieve trusted market and company intelligence grounded in GlobalData’s proprietary content ecosystem.

Jonathan Hardinges, Chief Strategy Officer at GlobalData, says: “Organizations are increasingly building research and decision workflows inside Microsoft 365 Copilot. By embedding Ava into Copilot, we are making GlobalData’s trusted, source-backed intelligence available at the point of need, so teams can move faster from question to evidence-based insight, with confidence and traceability.”

This integration reflects a commitment on both sides to help organizations harness the power of data and AI. And it bolsters GlobalData’s broader strategy to deliver intelligence, not only as a destination platform, but as an on-demand intelligence layer embedded within enterprise AI ecosystems built around assistants and agents.

Bringing trusted external intelligence into the Copilot experience

The integration is implemented using Model Context Protocol (MCP) to enable Copilot to request responses from GlobalData, enabling in-workflow access to GlobalData’s proprietary data and analyst insights. Users can ask market, company, competitive, or strategic questions in Copilot, and Copilot will call GlobalData to deliver relevant intelligence.

This allows enterprises to combine internal knowledge with external market intelligence through a single interface, improving productivity and increasing the day-to-day utility and visibility of GlobalData content.

GlobalData and Microsoft are giving customers a streamlined way to bring external market context into Copilot, supporting faster, more confident decisions.

Expanding access beyond specialists

Across many enterprises, valuable data and intelligence remains locked behind specialist tools, fragmented platforms, or expert-only workflows, slowing down decision-making and limiting who can benefit from high-quality insight.

By making GlobalData intelligence available inside Copilot, the integration helps:

  • Broaden access beyond specialists so more teams, including strategy, finance, commercial, procurement, product, and executive leadership, can use external intelligence confidently.
  • Reduce dependency on technical workflows by lowering the barrier to interrogating complex information.
  • Support governed, more consistent decision-making at scale

The result is a practical step toward democratizing data and insight across organizations, bringing trusted intelligence closer to the people who need it, when they need it.

Built for professional research and governed use

With Ava available in Copilot, enterprise users can:

  • Access GlobalData intelligence via agentic AI for faster, more seamless research.
  • Avoid platform switching, keeping insight generation inside the tools employees already use.
  • Combine internal enterprise context with external market intelligence in one workflow.
  • Accelerate evidence-based decision-making with trusted, source-backed outputs.
  • Increase productivity and workflow efficiency by reducing the friction between questions, research, and action.

Caroline Vojdani, Global Head of Customer Success at GlobalData, says: “With Microsoft, we are unlocking a massive opportunity for our enterprise clients to drive efficiency, foster collaboration, and achieve significant advancements in their digital transformation journey, while retaining the unmatched value they derive from GlobalData intelligence.”

Rob Howard, Corporate Vice President, Microsoft 365 Copilot at Microsoft, says: “Bringing external intelligence into everyday productivity tools can help organizations make more informed decisions. GlobalData’s integration with Microsoft 365 Copilot will enable shared customers to access market context within the flow of work in Microsoft 365, supporting research and decision-making without switching tools.”