LONDON, 28 May 2026 – GlobalData Plc, the intelligence and productivity platform, today announced a significant upgrade to its AI Research Analyst “Ava” with the launch of a Customer Success (CS) agent. The update marks another pivotal step in Ava’s evolution from a conversational research assistant into a fully agentic, always-on intelligence analyst available directly within users’ daily workflows.
Ava’s expanded functionality is now accessible on every page of the GlobalData platform, giving users instant access to platform guidance, methodology support, content recommendations, and analyst escalation, without ever leaving their workflow.
From chatbot to agent
The launch of these agentic capabilities represents a fundamental shift in how GlobalData supports its users. Rather than relying on support tickets, email queues, or manual searches, users can now query Ava directly for the answers and actions they need in real time and in context.
Caroline Vojdani, Global Head of Customer Success & Marketing Engagement at GlobalData, says: “Ava was built to work like a real research analyst. With the addition of the Customer Success agent, we are extending that intelligence to every interaction a user has with our platform, from understanding our methodology to unlocking access to new data. It is like having a product expert available at all times, directly embedded in the experience.”
What is new for Ava
The expanded agent handles a broad range of support and guidance tasks directly in-platform:
- Methodology & product questions: Users can receive instant answers grounded in refreshed support documentation on how GlobalData calculates market size and forecasts CAGR, which sources underpin market analysis, or how primary and secondary research is used.
- User provisioning: Access and license expansion requests can be submitted conversationally with automated routing for fulfilment.
- Analyst escalation: When human expertise is required, users can raise an analyst request directly through Ava, complete with context and priority level, without leaving the platform.
- Content discovery: Ava proactively surfaces relevant reports, data and insights based on user queries, helping users unlock more value from their GlobalData subscription.
- General FAQs: From data update frequencies to historical data availability and regional customization options, Ava delivers fast, reliable answers to the questions users ask most.
Why it matters
The launch addresses a clear market need for modern, AI-driven, in-app support that reduces friction and drives faster time to value. Key benefits include:
- Faster resolution: reduces dependency on manual support tickets and response queues.
- Improved customer experience: answers and actions available instantly, in the flow of work.
- Increased platform discoverability: helps users explore and act on more of what their subscription offers.
- Optimizes CS workload: frees capacity for strategic, high-value client engagement
Vojdani concludes: “AI adoption is no longer just about access to information but about delivering intelligence exactly when and where users need it. By embedding Ava directly into customer workflows, GlobalData is redefining how enterprises discover insights, resolve queries faster, and maximize the value of their subscriptions through always-on, agentic support.”
For more information on GlobalData visit: https://www.globaldata.com/
