The 2025 Australian Open witnessed 35 sponsorship deals, with Kia holding the largest deal with the tournament in terms of annual value. The deal has an estimated annual value of $15 million. The six new brands that have partnered with the 2025 edition of the tournament include Red Bull, M&M’s, Waterdrop, EZZ Life Science, and Grey Goose. Overall, the tournament generated an estimated annual sponsorship revenue of $84.32 million for the 2025 edition, reveals GlobalData, a leading data and analytics company.

GlobalData’s latest report, “Post Event Analysis – Australian Open 2025”, reveals that the 2025 Australian Open generated $55.16 million in domestic media revenue. The total prize pool for the 2025 edition was $60.04 million.

Olivia Snooks, Sport Analyst at GlobalData, comments: “Out of the six new sponsorship agreements for the 2025 Australian Open, the most significant of the deals in terms of annual value is the tournament’s agreement with Red Bull. Under the agreement, Red Bull assumed the role of the official energy drink partner of the tournament.”

The total prize pool for the 2025 edition of the Australian Open was up by nearly 12% from 2024. There were prize money increases in every round with the men’s and women’s singles championships, Jannik Sinner and Madison Keys, both took home AUD$3,500,000 ($2.17 million).

Snooks continues: “The prize money for the 2025 Australian Open Championships has increased by 119% from AUD$44 million ($27,378,116) in 2016. It has increased more than 36% in the past five editions.”

The men’s singles final that took place on Sunday, 26^th January, which was won by Jannik Sinner in straight sets over Alexander Zverev, saw a crowd of 46,526 in attendance at Melbourne Park on Australia Day. In addition to this, daily attendance records continued to be broken throughout the tournament, resulting in 2024’s overall attendance record being exceeded on day 14 of the main draw.

Snooks concludes: “The huge popularity of the tournament attracted an influx of visitors to the city. This spurred a surge in the local hospitality industry, with 93% of all hotel rooms in Melbourne booked at the midpoint of the Grand Slam on 18 January.”