Following the news that the Denver Broncos NFL franchise is to be sold for $4.6 billion;

Conrad Wiacek, Head of Sport Analysis at GlobalData, a leading data and analytics company, offers his view:

“The impending sale of the Denver Broncos NFL franchise, which is more than double the value generated by the last sale of an NFL franchise back in 2018—when the Carolina Panthers was sold for $2.2 billion—highlights the appeal of owning a sports franchise.

“The NFL proved itself to be pandemic-proof, demonstrating its value when it signed a $100 billion domestic media rights deal at the height of the pandemic. With viewers for the last Super Bowl bouncing back to over 100 million, the league continues to be attractive to investors, broadcasters, and sponsors.

“Following the sale of Chelsea FC to the US consortium led by LA Dodgers owner Todd Boehly for $4.6 billion—following the embargo placed on Roman Abramovich by the UK government—the value for premier sports clubs and teams seems to be only set to increase.”