The Vuelta a España (La Vuelta) is an annual multi-stage road cycling race primarily held in Spain. The 2025 edition was sponsored by 34 brands, including five new partners. The event’s largest sponsorship is with retailer Carrefour, which is worth an estimated $1.09 million annually. Effective from the 2024 edition, the multi-year agreement makes Carrefour the sponsor of the Vuelta a España’s red jersey (the general classification jersey). Overall,  La Vuelta 2025 generated an estimated sponsorship revenue of $12.09 million, reveals GlobalData, a leading data and analytics company.

GlobalData’ s latest report, “Post Event Analysis – La Vuelta 2025”, revealed that WBD, the pay-TV broadcaster, acquired the rights in Europe to cycling’s La Vuelta. The 2025 edition of the La Vuelta featured a total prize pool of just over €1.1 million ($1.3 million).

Olivia Snooks, Sport Analyst at GlobalData, comments: “The cancellation of the final stage of the 2025 La Vuelta due to protests significantly affected sponsorship branding. The protests generated negative exposure for the event’s brands, and the compromised finish could jeopardize future commercial interest.”

All 21 stages of the race were broadcast live on Eurosport 1 throughout Europe and the Asia-Pacific (APAC) region. TNT Sports 1 and TNT Sports 3 carried the race in the UK and Ireland, providing at least 75 hours of live coverage during the three-week event. Over the 23-day event, La Vuelta drew 16 million TV viewers across RTVE and Eurosport, peaking at 1.58 million during Stage 17 on Wednesday, 10 September. The 2025 edition was broadcast in 190 countries.

Snooks continues: “With the growing influence of online social media on sports viewership, La Vuelta 2025 recorded 21.5 million video views online, just over 7 million unique visitors, and 5.9 million visits to the online Race Center. Across Instagram, Facebook, TikTok, Twitch, YouTube, and X, the event generated 572 million social video views and reached 2.6 million total followers—15% more than in 2024.”

There is no exact figure for the total number of fans wh0 attended the race; however, it was estimated that approximately 50,000 people were present for the final stage of the La Vuelta 2025. This figure is less relevant because the stage was cancelled after protestors blocked the route. Around 100,000 people participated in the protests, with Spanish media reporting that 3,000 of these were at the finish line in Madrid, which also contributed to the stage being stopped.

Snooks concludes: “La Vuelta, like many other races, has been affected by external protests. Some demonstrations have been political, others social, and some driven by passionate fans. The characteristics of road cycling Grand Tours—publicly accessible routes, high visibility, and the inability to provide complete security along the course—make them particularly vulnerable to protests.”