Following the news that Fenway Sports Group (FSG) has put Liverpool FC up for sale;

Conrad Wiacek, Head of Sport Analysis at GlobalData, a leading data and analytics company, offers his view:

“FSG have presided over a period of success for Liverpool Football Club in recent years but the news that one of the most historic clubs in the Premier League is up for sale will surely send shockwaves throughout the world of sport and attract a number of interested parties. Given the sale of Chelsea in the summer of 2022 reached $4.15 billion, the sale of Liverpool could reach in excess of $5billion, with the club generating over $160 million from its sponsorship deals for the 2022-23 season alone.

“The objection of fans to the proposed European Super League meant it was unlikely that FSG could turn Liverpool into the cash cow it hoped it could become by competing with the likes of Abu Dhabi-owned Manchester City, Saudi-backed Newcastle United and the commercial dominance of rivals Manchester United. This is likely behind the company’s decision to sell. With FSG having eyes on an NBA expansion team in Las Vegas, it may be the ideal time for it to cash out.”