Nike’s partnership with the National Football League (NFL) came into effect in 2012 and is set to continue until the 2027-2028 period. Under this agreement, Nike will serve as the official supplier of uniforms and sidelines apparel for all 32 teams. The annual value of the partnership is worth an estimated $200 million annually, making it the largest sports sponsorship deal across the clothing, apparel, and accessories sector in 2025, reveals GlobalData, a leading data and analytics company.

GlobalData’ s latest report, “Sponsorship Sector Report – Clothing, Apparel & Accessories 2025,” reveals that soccer accounted for approximately 37% of the total deal volume across the sector, with 1,075 agreements. Nike is the highest spending apparel brand in 2025, with an estimated spend of $1.76 billion.

Nike also holds other significant partnerships with other major sports leagues in the US, namely the National Basketball Association (NBA) and Major League Baseball (MLB), placing it among the top four major sports leagues in the country.

Olivia Snooks, Sport Analyst at GlobalData, comments: “Nike is the current kit supplier for the NBA, NFL, and MLB. This esteemed position as the kit supplier for these prominent sports leagues not only enhances Nike’s brand recognition but also generates substantial revenue through lucrative contracts and merchandise sales.”

A new partnership announced in 2025 across the clothing, apparel, and accessories sector is Formula One’s partnership with Louis Vuitton. As part of the deal, the fashion brand has agreed to serve as the title partner for the season-opening Grand Prix in Melbourne, officially designated as the ‘Formula 1 Louis Vuitton Australian Grand Prix 2025’. The deal has an estimated annual value of $80 million.

Snooks continues: “This partnership between F1 and Louis Vuitton represents a strategic maneuver by the fashion brand. By cultivating global brand recognition, Louis Vuitton stimulates widespread consumer interest while simultaneously reinforcing its exclusivity. The brand has transitioned from being an item coveted solely by the affluent to positioning itself as a product desired by a broad consumer base.”

With 196 deals, adidas is the most active brand within the apparel sector. Adidas’ highest-value partnerships in the sector are predominantly with soccer teams and federations, with the brand fulfilling the role of kit supplier. These partnerships encompass Real Madrid, Major League Soccer (MLS), Manchester United, Arsenal, Bayern Munich, and the German Football Association.

Snooks concludes: “Adidas has been the kit supplier for the German National Team for over 70 years; however, this partnership is set to conclude when Nike assumes the role starting in 2027. This represents a notable strategic move by Nike, as the two sportswear brands are significant competitors. Nike has had to double the value of what adidas was paying to secure the German National team contract.”