The second AI Creative Summit by GlobalData’s Media Business Insight (MBI) brought together industry leaders at BFI London, spotlighting AI’s transformative potential across media, entertainment, and broadcasting. With a sharp rise in AI-related job vacancies and advances in AI integration since 2023, discussions focused on AI’s role in enhancing productivity and innovation while addressing industry concerns.

Following the previous negative sentiment throughout the industry about the impact of AI on jobs for writers and actors after the 2023 strikes, this year’s event aimed to drive positive change.

GlobalData Strategic Intelligence reveals that AI-related job vacancies in the global media sector have surged by 89.1% since April 2023. The recent AI Creative Summit delved into AI’s role as a productivity tool designed to streamline tasks rather than replace jobs. The event highlighted practical AI applications already in use across businesses and featured a pivotal debate on the technology’s evolving impact on the industry.

Alongside seeing a more than twofold increase in AI-related patent filings across the global media sector since 2017, GlobalData forecasts the total AI market to expand 6.75 times, surpassing $1 trillion by 2030. This underscores the urgent need to view AI as an asset rather than an obstacle, as its advantages become increasingly critical for industry growth and adaptation.

Cyrus Mewawalla, Head of Strategic Intelligence at GlobalData, presented the state of AI in Media, exploring what it means for the future of businesses in the sector based on advanced proprietary data and expert analytics, alongside how business leaders should now see the data signals through the noise and expect AI to continue to expand.

As a trusted provider of intelligence for leading organisations on critical issues, such as AI, The AI Creative Summit supports GlobalData’s ambition to provide decision-makers with AI-powered intelligence that unlocks a better understanding of the implications of disruptive forces on their businesses and guides them on how to navigate forward.

Jonathan Hardinges, Chief Strategy Officer at GlobalData, comments: “We are passionate about the opportunities that can be unlocked by the convergence of data, people, and AI, particularly when it comes to accelerating growth for businesses, so it is great to see how this is reflected across the media sectors at MBI’s event.”

To request an expert analyst briefing on the implications that AI poses to your business, contact us at www.globaldata.com/contact-us/