Garmin solidifies rugged smartwatch dominance with enhanced fitness tracking life in Fēnix 7 Pro and Epix 2 Pro Series, says GlobalData

Following the news that Garmin has launched the Fēnix 7 Pro and the Epix Pro (Gen 2) Series smartwatches in the US;

Ardit Ballhysa, Technology Analyst at GlobalData, a leading data and analytics company, offers his view:

“Garmin’s new premium smartwatches build upon what the older generations offer by upping the fitness and health tracking capabilities while preserving the long-lasting battery life and ruggedness consumers have come to love and expect.

“With the introduction of the Fēnix 7 Pro and epix Pro (Gen 2) series, Garmin will continue to confidentially maintain the lead in the rugged smartwatch space. While the Apple Watch Ultra has proven successful with adventurers, it needs a lot of work, particularly in the areas of battery life and fitness features, before it can catch up to Garmin’s premium smartwatches.

“Furthermore, the addition of two extra sizes, making three in total, in the new epix series will be a most welcome move for athletes and adventurers with petite or large wrists. Increasing the marketability of the epix Pro (Gen 2) series will result in increased sales for Garmin and further safeguard its lead in the rugged smartwatch space.

“Some consumers, however, may be left disappointed that Garmin did not introduce any innovative feature, or even ECG, in these smartwatches considering they both turned ‘pro’.

“Overall, the iterative updates across both series make for a compelling reason for existing Garmin smartwatch users to upgrade and for rival smartwatch users to consider migrating, particularly for athletes and consumers wanting the latest fitness and health tracking capabilities in a smartwatch.”

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