StarHub-owned MyRepublic has launched Hyperpeer, a wholly owned game acceleration network and subscription service designed to improve online gaming performance for users in Singapore and Malaysia. The new platform provides MyRepublic with a route to engage gaming customers who may not be directly connected to its or StarHub-owned networks. It gives StarHub and MyRepublic a new specialized capability that can travel across markets and business models, according to GlobalData, a leading intelligence and productivity platform.
GlobalData’s latest report ”MyRepublic Hypercharges Direct Customer Engagement with Innovative Hyperpeer Gaming Platform Asset,” examines how MyRepublic is innovating to enhance direct customer reach, addressable segments, B2B sales opportunities, and geographic presence.
Available to customers regardless of their existing internet service provider, Hyperpeer claims to reduce ping by up to 30%, while supporting packet-loss reduction and lag prevention for inclusive titles. The service automatically selects the shortest available global data-traffic route between a host server and the end-user through a dedicated private network that is not shared with bandwidth-intensive applications such as video streaming, large downloads, or file transfers.
Natasha Rybak, Principal Analyst – Telecoms Practice, Technology at GlobalData, comments: “Hyperpeer broadens MyRepublic’s reach beyond its existing broadband footprint. By making the service available to anyone in Singapore and Malaysia, the company can target gamers and esports enthusiasts who are connected through other providers, while continuing to strengthen its established gaming-focused identity.”
Hyperpeer is available as a direct subscription at SGD9.90 ($7.75) per month or SGD79.90 ($62.55) per year. It is also included for the 24-month contract period with MyRepublic’s newly launched GAMER+ home broadband and gaming hardware packages, which offer speeds of up to 10 Gbps. MyRepublic had already promoted lower-latency routing through its established GAMER broadband subscriptions, but GAMER+ with inclusive Hyperpeer further refines the operator’s preferential profile for casual, intensive, and competitive gamers.
Rybak continues: “The bundled offer gives MyRepublic a clearer way to differentiate GAMER+ from conventional broadband packages. Combining high-speed connectivity with a dedicated optimization service addresses performance concerns that matter to players, particularly those participating in ranked or competitive gaming.”
MyRepublic plans to extend Hyperpeer to the Philippines, Indonesia, Thailand, and Myanmar from next year, before a potential longer-term expansion to the US, the EU, Japan, and South Korea. The platform can also be offered as a white-label or branded partner product to other carriers, creating B2B opportunities alongside its direct-to-consumer model.
More broadly, the launch also supports StarHub’s wider multi-brand strategy in Singapore, which spans premium StarHub services, performance-oriented MyRepublic offers, and flanker brands for a digital-first mobile proposition and a low-cost fixed and mobile multiplay portfolio.
Rybak concludes: “Hyperpeer’s value lies not only in improving the gaming experience, but also in creating a platform for customer acquisition, brand differentiation, and potential telco partnerships.”
