Malaysia’s telecom and pay-TV services revenue is forecast to increase at a compound annual growth rate (CAGR) of 2.8% over 2025-30, driven by the mobile data and fixed broadband segments, reveals GlobalData, a leading intelligence and productivity platform.

GlobalData’s Malaysia Telecom Operators Country Intelligence Report reveals that the mobile voice service revenue in the country will decline over the forecast period, in line with the drop in mobile voice ARPU levels. Mobile voice services are no longer a price differentiating feature, as operators bundle voice-minute allowances in their mobile plans.

Mobile data service revenue, on the other hand, will continue to increase at a steady CAGR of 4.4% over the forecast period, supported by growing adoption of 5G services and premium data plans, and the subsequent growth in mobile data ARPU supported by premium pricing strategies.

Sarwat Zeeshan, Telecom Analyst at GlobalData, comments: “5G services led the market in terms of mobile subscriptions in 2025, driven by growing demand for high-speed connectivity among both consumers and business users, and supported by ongoing network expansion as well as enhancements in network quality and capacity. Telcos are deploying 5G-Advanced network, which will support higher-quality connectivity and enterprise use cases, encouraging gradual migration of users to 5G services.”

In the fixed communication services segment, fixed voice service revenue will increase over the forecast period, with growing VoIP subscriptions outweighing the decline in circuit-switched subscriptions. Fixed broadband service revenue will also grow at a CAGR of 4.3% over the forecast period, driven by increasing fiber and fixed wireless access (FWA) lines.

Zeeshan adds: “The growing adoption of FTTH broadband services in Malaysia can be attributed to growing demand for high-speed internet services and efforts by the government and operators to expand fiber infrastructure. For instance, as of May 2026, the National Digital Network (JENDELA) connectivity plan surpassed its fiber deployment targets by exceeding the initial target of nine million fiber premises, with connectivity extended to 9.94 million premises passed nationwide.”

Pay-TV services revenue in the country will decline over the forecast period, in line with the drop in DTH and IPTV subscriptions and ARPU levels. The acceleration in the cord-cutting trend and growing adoption of OTT video alternatives such as Netflix and Disney+ will continue to weigh down the pay-TV household adoption in the country.

In the mobile services segment, CelcomDigi will remain the market leader by subscription share through the forecast period, given its strategic initiatives and ongoing mobile network modernization efforts. The telco plans to deploy 18,000 5G-ready sites nationwide by end-2026. Telekom Malaysia’s leadership in the fixed broadband segment is supported by its robust presence in the fiber broadband segment and its efforts to expand its fiber network reach in the country.