RingCentral’s latest addition to its RingEX team collaboration and communication platform is a personal assistant driven by artificial intelligence (AI) called RingCentral AI Assistant. RingCentral AI Assistant can generate real-time call notes and summaries; draft, refine, and translate text messages across six languages; catch up users on group chats; define meeting action items; and create real-time live transcriptions and closed captioning for calls and video meetings. The launch raises RingCentral’s competitive stature, according to GlobalData, a leading data and analytics company.

Gregg Willsky, Principal Analyst, Enterprise Technology & Services at GlobalData, comments: “RingCentral has joined the ranks of competitors that offer personal AI assistants such as Microsoft with ‘Copilot’, Zoom with ‘AI Companion’, and Cisco with ‘Cisco AI Assistant in Webex Suite’. And like those rivals, RingCentral has made it a point of packing its AI assistant with features that will truly increase productivity.”

AI Assistant is available in the US. In early 2025, an international debut is planned, as is the rollout of more features. Currently, one especially noteworthy aspect is the pricing. RingCentral AI Assistant is included at no additional cost in RingEX.

Willsky continues: “By affixing a zero-price tag, RingCentral is mimicking the pricing strategy adopted by Cisco and Zoom and, in the process, distinguishing themselves from Microsoft and Google who charge a fee for their AI agents.”

Like its peers, RingCentral has remained very aggressive in adding AI-infused features to both Ring EX as well as its customer experience platform (called RingCX). Mirroring a growing trend, it has also implemented features that link team collaboration and customer experience.

Willsky concludes: “For all its strengths, the one glaring weakness RingCentral needs to address is timing. RingCentral has often played the role of follower rather than being first to market when launching capabilities. Getting features out the door more rapidly would have a noteworthy impact, especially given the volume, breadth, and quality of features the company routinely has unveiled. Hopefully, RingCentral will soon find a way to compress it’s time to introduction.”