Vodafone is targeting the UK small and medium-sized (SME) enterprise market with its Vodafone Pulse Connect proposition;

Robert Pritchard, Senior Analyst for Enterprise Technology and Services at GlobalData, a leading data and analytics company, offers his view:

“There is a huge amount of potential in the UK SME market, which consisted of approximately 5.6 million businesses in 2021*, representing the most important long-term growth opportunity for enterprise telecoms services providers.

“It is no wonder that the likes of Vodafone are looking to create innovative propositions to help these companies to communicate securely, exploit technology to be more productive, win and retain business, and protect them from cyber threats.”

“Recent research by regulator Ofcom found that the pandemic and social distancing highlighted the need for SMEs to adapt to hybrid working, with communications services being a key enabler for this flexibility**.

“With the UK SME market being so vast and diverse, there is a wide spectrum of communications needs and commercial drivers. Innovation in customer propositions that can offer businesses solutions tailored to their particular set of requirements— whether it be price, security, or agility—is the key to success.”

Gary Barton, Research Director at GlobalData, added:

“The Vodafone Pulse Connect proposition appears to tick all the right boxes in that it covers the vast majority of UK SME customers’ fixed and mobile communications needs. It includes collaboration tools, is flexible and secure, offers customer management and self-tailored packages, has a single monthly bill, and provides UK-based support.”

* Business Statistics – UK Parliament SN06152.pdf (parliament.uk)

** Ofcom SME Communications research SME Communications research – summary qualitative report (ofcom.org.uk)