Following the news that Samsung has unveiled foldable flagship smartphones Z Fold5 and the Z Flip5 at the second edition of its flagship event Galaxy Unpacked 2023 in Seoul, South Korea;

Anisha Bhatia, Senior Analyst at GlobalData, a leading data and analytics company, comments:

“Z Fold5 and the Z Flip5 will firmly cement Samsung’s lead in the foldables segment despite competition from rivals such as Google, Motorola, Oppo and Xiaomi. Samsung continues to indicate how important foldables are to its device strategy by persistently holding a separate Unpacked event for its folding phones. Iterative features like the new Flex Hinge that allows the phones to close completely without a gap, a larger front display for the Flip5, and substantial pre-order deals offered by carriers as well as Samsung itself that make the Flip5 available for free will be highly appealing for consumers.

“Flip phone rivals like Motorola will be hard-pressed to compete with this promotional blitz. Samsung is following its Galaxy S23 strategy by giving consumers ‘more’ for the same price in this time of inflationary stress – the Flip5 costs the same as its predecessor at $999 but doubles the base storage to 256 GB

“Samsung is on its fifth iteration of its Z folding line and is continuously improving on its features. The company has no competition for its notebook-style Z Fold5 in the US, except for Google’s first-generation Pixel Fold, and other rivals like Oppo and Xiaomi compete largely in China. This category has been Samsung’s to shape, and beating Samsung at its own game will be an uphill climb for rivals.”