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Through benchmarking and data analysis, hotels can compare and analyze how they have managed the current pandemic in comparison to their competitors. Effective benchmarking is needed in order to stay competitive. Achieved through data analysis, it allows hotels to gain up-to-date insight on changes in demand, when to adjust rates, how to forecast revenues and […]
easyJet could be impacted if it returns to flying too soon
Following easyJet’s announcement that it hopes to resume 75% of routes in August, having grounded all flights since mid-April; Rheanna Norris, Associate Analyst at GlobalData, a leading data and analytics company, offers her view on this news: “The UK 14-day quarantine period for any international returning travelers will make travelers reluctant to book flights in […]
Political tensions between the US and China risk damaging tourism’s recovery
Following news that the US has announced it will ban mainland Chinese airlines from serving the US from June 16; Ben Cordwell, Travel & Tourism Analyst at GlobalData, a leading data and analytics company, offers his view on the current situation: “The move from the US comes as Beijing continues to block US carriers from […]
Cruise companies should continue to invest in sustainable technology
Over a third (34%) of respondents globally have said they are still interested in news about a brand’s sustainability initiatives, despite the ongoing COVID-19 pandemic, according to GlobalData’s Coronavirus (COVID-19) Consumer Survey. This highlights the importance of cruise companies not taking their focus off of sustainability targets that they have worked so hard towards. Ben […]
14-day quarantine for UK travelers casts doubt over short international getaways
The prospect of a 14-day quarantine upon returning to the UK casts serious doubt over the future of short breaks, causing a great deal of concern for travel operators, says GlobalData, a leading data & analytics company. According to the GlobalData’s Q3 2019 UK consumer survey, 45% of respondents said they typically take a city […]
Croatia realizes importance of international visitation as overtourism turns to none at all
Croatia has experienced a sudden rise in popularity in the last two decades and now relies heavily on international visitation to the extent that tourism now represents around a quarter of its GDP. What was a key strength for Croatia is now causing its economy to decline rapidly as the pandemic outlines the structural issues […]
easyJet’s cost-cutting may be misguided as international arrivals expected to return to 2019 levels by 2021
Following easyJet’s announcement that it plans to reduce its fleet, staff and operational costs amid the COVID-19 crisis; John Vandesquille, Travel & Tourism Analyst at GlobalData, a leading data and analytics company, offers his view: “With travel in Europe almost at a standstill, trimming costs is a necessity in the short term. However, easyJet’s latest […]
Upswing in travel costs can lead to a slow recovery of tourism industry post-COVID-19, says GlobalData
According to COVID-19 consumer survey, 59% of respondents globally are always or often influenced by how well a product aligns with their financial constraints. The financial crunches will lead to travel postponements that can further lead to an increase in the travel costs. This could further slowdown the tourism industry’s recovery from the COVID-19 impact, […]
Domestic markets could offer struggling tourism companies a lifeline
With a total 80% of consumers surveyed* claiming they are extremely or quite concerned about the ongoing COVID-19 pandemic, a large proportion of the population are expected to also be apprehensive about travelling internationally – even when travel restrictions are lifted. Furthermore, 76% of respondents said they trusted products made in their own country, which […]
‘New normal’ for hotel industry may revolve around advanced technology
As national infection rates start to decrease across the globe, hotel companies are starting to look to what the industry may look like when demand eventually returns to pre-pandemic levels. The hotel industry may experience some of the most permanent changes within the tourism sector, being led through advanced technology says GlobalData, a leading data […]
Italy’s COVID-19 concerns are lessening as the nation prepares to restart tourism flows
General sentiment regarding the impact of COVID-19 in Italy is gradually becoming more positive. In two surveys by GlobalData, one conducted 28 April and the other 3 May, the number of Italians stating that they are ‘extremely concerned’ about the virus dropped by 14%. However, this positive outlook may change as Italy plans to open […]
Training investment critical to boost quality of future travel workforce, says GlobalData
Offering the staff additional training initiatives during the lockdown restrictions will not only engender the staff commitment but can prepare employees for changes within the future travel space which are inevitable, says GlobalData, a leading data and analytics company. According to GlobalData, 50% of the global travelers want to know about the initiatives adopted by […]
Expedia Q1 results further demonstrate vacation rentals may lead the path to recovery
Following the announcement of Expedia Group’s results; Johanna Bonhill-Smith, Travel & Tourism Analyst at GlobalData, a leading data and analytics company, offers her view: “Vrbo, Expedia Group’s vacation rental business, has noted an uptick in bookings for May 2020 and this is not surprising. Vacation rentals offer travelers a wider array of options across more […]
EasyJet prepares for post-COVID-19 Europe as continent considers reopening to tourism, says GlobalData
Following easyJet’s announcement that it plans to resume domestic flights in France and in the UK on 15 June; John Vandesquille, Travel & Tourism Analyst at GlobalData, a leading data and analytics company, offers his view: “The COVID-19 pandemic is severely affecting tourism in many European countries, with GlobalData’s forecasts for 2020 showing a 37.4% […]
Portugal needs access for Brits soon in order accelerate economic recovery
Portugal is planning to offer an ‘air bridge’ for British tourists to bypass quarantine rules. This concept will be positively received by destinations in Portugal that are highly reliant on UK tourism such as the Algarve. In 2019, the UK was Portugal’s second largest source market after Spain, with 2.9 million UK visits. Ralph Hollister, […]
Seychelles closing to cruise ships will have a major impact on the economy
Following the news that the Seychelles will be closing to cruise ships until 2022 in an effort to prevent the spread of COVID-19 across its islands; Rheanna Norris, Associate Analyst at GlobalData, a leading data and analytics company, offers her view on this news: “The decision to ban cruise ships from visiting the Seychelles via […]
Future for independent hoteliers remains uncertain
Due to the impact of COVID-19, major hotel chains such as Wyndham, Marriott, Choice, Hilton, IHG and Accor are set to expand at an even quicker rate when travel resumes, creating even more uncertainty for independent hoteliers, says GlobalData, a leading data and analytics company. These companies accounted for more than half of global branded […]
COVID-19 likely to witness emergence of Gen-C within tourism industry, says GlobalData
Jamaica expects the tourism industry to create a new generation of travelers, known as ‘Gen-C’, which will not be defined by the traditional demographics such as age unlike prior groups and will need reassurance and evidence that their overseas’ experience will enhance their lives without putting their loved ones at risk, says GlobalData, a leading […]
Targeting US male audience may be wise decision for struggling tourism boards
Men generally have much more trust in foreign products than women, according to GlobalData’s Coronavirus (COVID-19) Consumer Survey – particularly so in Europe (+19%), China (+18%), Asia (+21%), Africa (+19%) and Central & South America (+22%). This suggests that men may be more open to marketing and advertising campaigns from a broader range of countries. […]
Attracting visitors back to Spain is essential – but it will not be easy
Following thenews that Spain aims to open up to overseas holidaymakers by late June; Ben Cordwell, Travel & Tourism Analyst at GlobalData, a leading data and analytics company, offers his view on the current situation: “Spain was the third most visited country in the world last year, welcoming 83.7 million international tourists. According to GlobalData, […]