Description
This database delivers historical volume and value data at the category level, helping to uncover the importance of various consumer groups and shifting market trends. It aims to identify the key motivations behind consumption behaviors across different demographic segments.
Data Characteristics
| Historical Start Date | 2011 |
| Data Coverage | 1,330,064 Records |
| Country Coverage | 10 Countries |
| Collection Time | Daily |
| Lag Time | 1 Day |
| Point in Time Data | Yes |
| Data Forecasts | No |
| Proprietary Data | Yes |
| Taxonomies & Identifiers | Industry - GlobalData Proprietary; Themes - GlobalData Proprietary |
| Delivery Methods | FTP |
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