Description
GlobalData’s Sports Consumer Survey delivers valuable insights in identifying meaningful trends, including sports following & engagement, sports subscription & cancellations,
sports event attendance, and sports sponsorship. The survey provides these insights by gathering input from over 30,000 participants, across 20 major global markets, covering 27 major sports. The survey provides granular data, such as fans preferences and behavior, to help optimize audience engagement and marketing strategies.
Data Characteristics
| Historical Start Date | 2024 |
| Data Coverage | 30,170 Records/Respondents |
| Country Coverage | 20 Countries |
| Collection Time | Annual |
| Lag Time | 1 Month |
| Point in Time Data | Yes (Updated in normal update cycle) |
| Data Forecasts | No |
| Proprietary Data | Yes |
Get in touch about our datasets
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