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Company Insights
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Decoding Coca Cola’s YouTube Advertising Strategy in Q1 2024​
The report on Coca-Cola's advertising strategies on YouTube during the first quarter of 2024, focus on key products such as Coca-Cola Real Magic, Coca-Cola Zero Sugar Sommelier, and New Coca-Cola Spiced. It analyzes the core themes, messaging strategies, and product benefits portrayed in these advertisements, highlighting elements such as Cost Saving, Flavor Diversity, and Refreshing Tastes. Moreover, the report examines the overarching themes of Fun, Casual Conversations, and Energy infused into these campaigns. By synthesizing these insights, the report aims...
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Innovation Ranking
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Innovation Ranking – Colas SA
Colas SA (Colas), a subsidiary of Bouygues Group, is a construction contractor. It provides construction and maintenance services for transport infrastructure, urban development and recreational facilities. The company’s portfolio of services includes construction and management of highways, roads, runways, industrial platforms, ports, reserved-lane public transport, logistics hubs, bike paths, motor racing circuits, recreational amenities, and environmental projects. It also provides civil engineering services and specializes in the production and recycling of construction materials. Colas’ specialized activities business includes railways, waterproofing,...
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Innovation Ranking
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Innovation Ranking – The Coca-Cola Co
The Coca-Cola Co (Coca-Cola) is a producer, distributor, and marketer of non-alcoholic beverages. The company’s product portfolio comprises sparkling beverages and a variety of still beverages including juices and juice drinks, water, enhanced waters, ready-to-drink teas and coffees, and energy and sports drinks. The company also offers ready-to-drink hard seltzers, alternatives and pre-mixed cocktails. It markets beverages under Sprite, Coca-Cola Zero, Diet Coke, Fanta, Glaceau Vitaminwater, Powerade, Dasani, FUZE TEA, Minute Maid, Simply, Georgia, and Del Valle brand names. Coca-Cola...
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Company Insights
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The Coca-Cola Company – Digital Transformation Strategies
Coca-Cola Digital Transformation Strategies Overview Coca-Cola has been focusing on using artificial intelligence, cloud-based mobile applications, big data, and augmented reality to digitally transform its operations. The annual ICT spending of Coca-Cola was estimated at $547.8 million for 2023. A major share of this spending is earmarked for acquiring software, hardware, and ICT services from vendors. The Coca-Cola Company (Coca-Cola) is a producer, distributor, and marketer of non-alcoholic beverages. The company’s product portfolio comprises sparkling beverages and a variety of...
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Product Insights
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Quarterly Carbonates pricing trends in Brazil
Empower your strategies with our Quarterly Carbonates pricing trends in Brazil report and make more profitable business decisions. Consumers’ preferences for stores are most heavily influenced by pricing and promotions, but brands and retailers continue to adjust prices and promotions based on insufficient information from expensive, drawn-out, and incomplete audits of rival techniques. Brands and retailers can benefit from the unique intelligence provided by GlobalData Ecommerce Price Tracker, covering millions of SKUs, to identify, anticipate, and implement important business choices....
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Product Insights
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Quarterly Carbonates pricing trends in the United States
Empower your strategies with our Quarterly Carbonates pricing trends in the United States report and make more profitable business decisions. Consumers’ preferences for stores are most heavily influenced by pricing and promotions, but brands and retailers continue to adjust prices and promotions based on insufficient information from expensive, drawn-out, and incomplete audits of rival techniques. Brands and retailers can benefit from the unique intelligence provided by GlobalData Ecommerce Price Tracker, covering millions of SKUs, to identify, anticipate, and implement important...
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Sector Analysis
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NCAA Basketball Championships 2024 – Event Analysis
NCAA Basketball Championships 2024 Event Analysis Report Overview The estimated annual sponsorship value of the 2024 NCAA Basketball Championship was $277 million. March Madness is the annual men’s and women’s basketball championship of the National Collegiate Athletic Association (NCAA) Division 1, attracting great interest from fans and media across the United States. The 2024 NCAA Basketball Championships had in place a sponsorship portfolio of 21 brands. Both the men’s and women’s tournaments offer brands major advertising opportunities while millions of...
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Product Insights
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Quarterly Energy Drinks pricing trends in South Africa
Empower your strategies with our Quarterly Energy Drinks pricing trends in South Africa report and make more profitable business decisions. Consumers’ preferences for stores are most heavily influenced by pricing and promotions, but brands and retailers continue to adjust prices and promotions based on insufficient information from expensive, drawn-out, and incomplete audits of rival techniques. Brands and retailers can benefit from the unique intelligence provided by GlobalData Ecommerce Price Tracker, covering millions of SKUs, to identify, anticipate, and implement important...
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Product Insights
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Quarterly Carbonates pricing trends in Japan
Empower your strategies with our Quarterly Carbonates pricing trends in Japan report and make more profitable business decisions. Consumers’ preferences for stores are most heavily influenced by pricing and promotions, but brands and retailers continue to adjust prices and promotions based on insufficient information from expensive, drawn-out, and incomplete audits of rival techniques. Brands and retailers can benefit from the unique intelligence provided by GlobalData Ecommerce Price Tracker, covering millions of SKUs, to identify, anticipate, and implement important business choices....
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Product Insights
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Quarterly Energy Drinks pricing trends in Poland
Empower your strategies with our Quarterly Energy Drinks pricing trends in Poland report and make more profitable business decisions. Consumers’ preferences for stores are most heavily influenced by pricing and promotions, but brands and retailers continue to adjust prices and promotions based on insufficient information from expensive, drawn-out, and incomplete audits of rival techniques. Brands and retailers can benefit from the unique intelligence provided by GlobalData Ecommerce Price Tracker, covering millions of SKUs, to identify, anticipate, and implement important business...
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