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Company Insights
NewDecoding American Express’s YouTube Advertising Strategy in Q1 2024
The report on American Express's advertising strategies on YouTube during the first quarter of 2024, focus on key products such as Amex Platinum Card and Amex Delta SkyMiles Platinum Card. It analyzes the core themes, messaging strategies, and product benefits portrayed in these advertisements, highlighting elements such as Exclusive Dining Experiences, Luxurious Travel Experiences and Complimentary Breakfast Benefits. Moreover, the report examines the overarching themes of Luxury, Convenience and Adventure infused into these campaigns. By synthesizing these insights, the report...
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Company Insights
NewDecoding Oreo’s YouTube Advertising Strategy in Q1 2024
The report on Oreo's advertising strategies on YouTube during the first quarter of 2024, focuses on key products such as Oreo Pacman, Oreo Pokemon, and Oreo Enrobed White. It analyzes the core themes, messaging strategies, and product benefits portrayed in these advertisements, highlighting elements such as Twist on it, Visual Appeal and Sensory Experience. Moreover, the report examines the overarching themes of Playful Tone, Humor and Engaging Characters infused into these campaigns. By synthesizing these insights, the report aims to...
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Company Insights
NewDecoding Procter & Gamble’s YouTube Advertisement Strategy in Q1 2024
The report on Procter & Gamble's advertising strategies on YouTube during the first quarter of 2024, focus on key products such as Fairy Maxx and Puffs Plus. It analyzes the core themes, messaging strategies, and product benefits portrayed in these advertisements, highlighting elements such as Convenience, Efforless Cleaning, Comfort and Relief benefits. Moreover, the report examines the overarching themes of comfort, quality and sustainability infused into these campaigns. By synthesizing these insights, the report aims to provide a nuanced understanding...
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Company Insights
NewDecoding Mastercard’s YouTube Advertising Strategy in Q1 2024​
The report on Mastercard's advertising strategies on YouTube during the first quarter of 2024, focuses on key products and services such as March Mastercard, Mastercard credit Card Services and Mastercard Secure Card. It analyzes the core themes, messaging strategies, and product benefits portrayed in these advertisements, highlighting elements such as Security Enhancements, Efficient Transactions and Cutting-Edge Technologies. Moreover, the report examines the overarching themes of innovation, convenience and effeciency into these campaigns. By synthesizing these insights, the report aims to...
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Company Insights
NewDecoding Coca Cola’s YouTube Advertising Strategy in Q1 2024​
The report on Coca-Cola's advertising strategies on YouTube during the first quarter of 2024, focus on key products such as Coca-Cola Real Magic, Coca-Cola Zero Sugar Sommelier, and New Coca-Cola Spiced. It analyzes the core themes, messaging strategies, and product benefits portrayed in these advertisements, highlighting elements such as Cost Saving, Flavor Diversity, and Refreshing Tastes. Moreover, the report examines the overarching themes of Fun, Casual Conversations, and Energy infused into these campaigns. By synthesizing these insights, the report aims...
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Thematic Analysis
NewAdvertising Sector Scorecard, Q1 2024 Update – Thematic Intelligence
Advertising has been caught up in the artificial intelligence (AI) frenzy and will be one of the industries most disrupted by AI. Generative AI is reshaping advertisers’ practices through tailored, effective ads and dynamic campaigns that evolve according to consumer response. As a result, the relationship between technology, artists, and brands paying for campaigns will profoundly change over the coming years. There is a real concern that advertisers will divert their money into AI-generated art rather than paying artists and...
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Sector Analysis
NewDecoding Apple’s YouTube Advertising Strategy in Q1 2024
This comprehensive report examines Apple Inc.'s advertising strategy on YouTube during January 1 to March 31, 2024. It dissects targeted demographics, core values, and conveyed benefits, emphasizing values like innovation and reliability. Utilizing metrics such as viewership and consumer engagement, the report evaluates the effectiveness of these strategies. It delves into how Apple Inc. communicates its brand values and aims to resonate with its audience. Through thematic approaches, it seeks to establish emotional connections with consumers, providing valuable insights for...
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Sector Analysis
NewDecoding Samsung’s YouTube Advertising Strategy in Q1 2024​
This comprehensive report examines Samsung Electronics Co Ltd, advertising tactics for its products like Galaxy S24 Ultra, Galaxy Book4 Ultra and ViewFinity Monitor from January 1, 2024 to March 31, 2024. It dissects targeted demographics, core values, and conveyed benefits, emphasizing values like innovation and reliability. Utilizing metrics such as viewership and consumer engagement, the report evaluates the effectiveness of these strategies. It delves into how Samsung Electronics Ltd, communicates its brand values and aims to resonate with its audience....
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Product Insights
Likelihood of Approval Analysis for Hepatitis B
Overview How likely is it that the drugs in Hepatitis B will get approved? Will the drugs transition to the next phase of its clinical pathway? This report provides you with the data that allows you to track and predict the specific likelihood of approval (LoA) and phase transition success rate (PTSR) of drugs using GlobalData’s proprietary machine learning algorithms developed using over 10 years of historical data. Hepatitis B Overview Hepatitis B, a viral infection affecting the liver, poses...
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Sector Analysis
Deep Dive into Super Bowl LVIII’s Beverage Ads on YouTube
This comprehensive report delves into the advertising strategies of various beverage brands during Super Bowl LVIII, analyzing campaigns from both alcoholic and non-alcoholic companies. It provides detailed insights into the advertisements' content, targeted demographics, and the values brands sought to communicate, such as joy, health, and community. By examining brands like Coors Light, Miller Lite, Budweiser, Mountain Dew, and more, the report evaluates the effectiveness of these strategies through viewership statistics and consumer engagement, highlighting the thematic approaches brands use...