United Kingdom (UK) Childrenswear Market Size and Trend Analysis by Category, Segments, Key Brands and Forecast to 2029

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The UK Childrenswear Market to 2029 report offers comprehensive insight and analysis of the UK Childrenswear market, the major players, the key trends, and consumer attitudes. It provides detailed analysis of the key trends shaping the market, market sizes and forecasts, and the performace of key retailers. The report also includes consumer data from 2023 and 2024.

The lasting impact of high inflation led the UK childrenswear market to decline 2.4% in 2024. However, its more essential nature allowed it to outperform menswear and womenswear. Less shoppers purchased childrenswear in 2024 due to economic troubles, however 35-44s were the only age group to not see a decline as shoppers continue to wait longer to have children. The market is expect to contract again in 2025 but returning to growth in 2026, but will but will rise at the timid CAGR between 2024 and 2029 due to slowing birth rates.

Scope

 

Key Highlights

Though partially protected by its essential nature, childrenswear will experience muted growth out to 2029, hindered by slowing birth rates and economic difficulties

Online penetration grew 0.7ppts in 2024, and the digital channel is expected to continue outperforming in the long term, as consumers appreciate its convenience and wide ranges

Retailers with strong value for money perceptions such as M&S and ASDA won share in 2024, with leading player Primark also benefitting from its affordability and strong licensed ranges.

Reasons to Buy

Understand where the demand lies within the UK childrenswear market across various price positionings, categories, and retailers, to allow you to maximise customer acquisition.

Learn how continued macroeconomic challenges will impact the UK childrenswear market, and which players are most at threat from changing consumer habits.

Identify the key approaches retailers are taking to stand out in the UK childrenswear market, and how you can adapt these to fit your own business.

Primark
Tesco
ASDA
M&S
Tiny Cottons
Bebe Organics
Disney
Bundlee
TheLittleLoop
Shein
Temu
Cider
Adanola
Castore
Next
Superdry
Selfridge's
Liberty
H&M
AllSaints
Zara
George
Mattel
Sport Direct
John Lewis & Partners
Marks & Spencer
Sainsbury's
Matalan
Amazon
JD Sports
Very
Lidl
Aldi
Mamas & Papas
The White Company
Morrisons
River Island
Mori
J&Josh
Maybe Baby & Maybe Junior
Claude & Co
Phase Eight

Table of Contents

EXECUTIVE SUMMARY

KEY TRENDS IN THE UK Childrenswear MARKET

UK Childrenswear Market Drivers

UK Childrenswear Market Inhibitors

Key Trends

Adult clothing players launch childrenswear amid its ongoing resilience​

Retailers encourage childrenswear shoppers to trade up to premium ranges​

Licensed clothing plays an essential role in attracting shoppers​

Strategies for Success

THE UK CHILDRENSWEAR MARKET: MARKET SIZE TO 2029

UK Childrenswear Market, 2019, 2024 & 2029

UK Childrenswear Market, 2019-2029

UK Clothing Market Share by Category 2019, 2024 & 2029

UK Clothing Market Growth by Category 2019-2029

UK Childrenswear Resale Market 2018-2028​

THE UK CHILDRENSWEAR MARKET: WHERE PEOPLE SHOP

UK Childrenswear Online Market, 2019-2029

UK Childrenswear Market by Channel Growth, 2019-2029

UK Childrenswear Market by Channel 2019-2029

Top 10 UK Childrenswear Retailer Market Shares

UK Childrenswear Winners & Losers Outlook

UK Childrenswear Most Shopped At Retailers

UK Childrenswear Retailer Shopper Profiles

Retailer Profiles

Marks & Spencer​

Primark​

Mori & Mamas & Papas​

Retailers to Watch

THE UK CHILDRENSWEAR MARKET: HOW PEOPLE SHOP

Who Shops and Where They Are Located

UK Childrenswear Shopper Profile

Childrenswear Purchases by Category

Childrenswear Category Shopper Profiles​

Which Age Groups Childrenswear Shoppers Buy For​

Who Childrenswear Shoppers Buy For​

Childrenswear Purchases by Product Type​

THE UK CHILDRENSWEAR MARKET: WHY PEOPLE SHOP

Childrenswear Purchase Drivers

Childrenswear Purchase Drivers by Category​

Childrenswear Purchasing Behaviours & Attitudes​

Childrenswear Fashion Preferences

Childrenswear Lifecycle and Sustainability Efforts​

METHODOLOGY, DEFINITIONS AND CONTACTS

Table

Shopper profiles for the top five most purchased from UK childrenswear retailers​

UK childrenswear category shopper profiles

Figures

UK Childrenswear Market Value, 2019, 2024 & 2029 (£ bn) with five-year CAGR (%)

UK Childrenswear Market Value (£ bn), Annual Growth (%) & Spend Per Head (£) 2019-2029​

UK Clothing Market Share by Category (%), 2019, 2024 & 2029

UK Clothing Market Annual Growth (%) by Category, 2019-2029

UK Childrenswear Resale Market Value (£m) & Annual Growth (%), 2018-2028​

UK Childrenswear Online Market Value (£ bn) and Online Penetration (%), 2019-2029​

Online and Offline Growth (%) within the UK Childrenswear Market, 2019-2029​

UK Childrenswear Market by Channel Share (%), 2019, 2024 & 2029​

Market Shares (%) of the Top 10 UK Childrenswear Retailers 2023 & 2024(f)​

Retailers UK childrenswear shoppers purchased from in the last 12 months​

Marks & Spencer’s 2019-2024(f) ​UK Childrenswear market share (%)​

"Primark’s 2019-2024(f) ​

UK Childrenswear market share (%"

UK clothing shoppers that bought childrenswear in the last 12 months by demographic and location

UK childrenswear shopper profile by demographic and location

UK clothing shoppers that bought each childrenswear category in the last 12 months​

Which age groups UK childrenswear shoppers purchased for in the last 12 months​

Who UK childrenswear shoppers bought for in the last 12 months​

Which product types UK childrenswear shoppers purchased in the last 12 months​

What is important to childrenswear shoppers when buying childrenswear​

What is the most important purchase driver for different childrenswear categories​

Childrenswear shoppers’ agreement with statements on purchasing behaviours and attitudes ​

Childrenswear shoppers’ agreement with statements on fashion preferences​

Childrenswear shoppers’ agreement with statements on lifecycle and sustainability efforts​

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