United Kingdom (UK) Childrenswear Market Size and Trend Analysis by Category, Segments, Region, Key Brands, and Forecast to 2027

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UK Childrenswear Market Overview

The United Kingdom (UK) childrenswear market was valued at £6.5 billion in 2023. The market is expected to grow at a CAGR of more than 1% from 2023 to 2027. The UK childrenswear market to 2027 report offers comprehensive insight and analysis of the UK childrenswear market, the major players, the key trends, and consumer attitudes. It provides a detailed analysis of the key trends shaping the market, market sizes and forecasts, and the performance of key retailers. The report also includes consumer data from 2023.

UK Childrenswear Market Outlook 2022-2027 (£ Billion)

UK Childrenswear Market Outlook 2022-2027 (£ Billion)

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UK Childrenswear Market Segmentation by Online Fulfilment Preferences

The key online fulfilment methods in the UK childrenswear market are home delivery, click & collect, and third-party pickup. In 2023, home delivery dominated the UK childrenswear market share.

UK Childrenswear Market Analysis by Online Fulfilment Preferences, 2023 (%)

UK Childrenswear Market Analysis by Online Fulfilment Preferences, 2023 (%)

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UK Childrenswear Market Segmentation by Channel

The key channels in the UK childrenswear market are clothing, footwear and accessories specialists, online specialists, department stores, and hypermarkets, supermarkets, and hard discounters among others. In 2023, clothing, footwear and accessories specialists channel leads in the UK childrenswear market.

UK Childrenswear Market Analysis by Channel, 2023 (%)

UK Childrenswear Market Analysis by Channel, 2023 (%)

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UK Childrenswear Market – Competitive Landscape

Some of the key retailers in the UK childrenswear market are Primark, Next, ASDA, Tesco, Marks & Spencer, JD Sports, John Lewis, H&M, Zara, and Amazon. In 2023, Primark accounted for the largest UK childrenswear market share.

UK Childrenswear Market Analysis by Companies, 2023 (%)

UK Childrenswear Market Analysis by Companies, 2023 (%)

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Segments Covered in this Report

UK Childrenswear Channel Outlook (%, 2017-2027)

  • Clothing, Footwear and Accessories Specialists
  • Online Specialists
  • Department Stores
  • Hypermarkets, Supermarkets and Hard Discounters

Scope

– The UK childrenswear market is forecast to grow by 12.4% between 2017 and 2022

– Value for money, price and quality remain the biggest purchase motivators in childrenswear

– Fashion and celebrity have an influential role in the purchasing process, with 67.1% of young shoppers aged 16-24 stating they dress their children, or the children they shop for, in the latest fashion trends

– 91.2% of childrenswear shoppers agree that fit is important when shopping for kidswear highlighting the demand for well fitting clothing.

Key Highlights

The UK childrenswear market is anticipated to grow by 6.0% in 2023, outperforming the other clothing subsectors, but is then expected to experience

a slowdown from 2024 onwards due to declining birth rates

Online will grow 3.0ppts slower than the total UK childrenswear market in 2023, as consumers increasingly appreciate the experience of visiting physical stores again.

Growing environmental awareness among consumers has led to increased demand for more sustainable clothing options, particularly in childrenswear, as short product lifetimes cause large volumes to end up in landfill each year.

Primark remains the top childrenswear retailer in the UK, as its affordable products aid demand throughout the cost-of-living crisis.

Reasons to Buy

  • Understand where the demand lies within the UK childrenswear market across various price positionings, categories, and retailers, to allow you to maximise customer acquisition.
  • Learn how continued inflationary challenges will impact the UK Childrenswear market, and which players are most at threat from changing consumer habits.
  • Identify the key approaches retailers are taking to stand out in the UK Childrenswear market, and how you can adapt these to fit your own business.

Angel & Rocket
Arket
ASDA
Balmain
Amazon
Bundlee
Circos
Givenchy
H&M
Harvey Nichols
Hurr
Jack & Jones
JD Sports
John Lewis & Partners
Kids O'Clock
Kidswear Collective
Lululemon
Mamas & Papas
Mango
Marks and Spencer
Matalan
Mint Velvet
Missoni
Moncler
Mori
Name it
New Look
Next
Nike
Only
Petit Pli
Primark
Reiss
Rejina Pyo
Sainsbury's
Self Portrait
Selfridges
Shein
Shelkwear
Sports Direct
Stella McCartney
Ted Baker
Tesco
The Little Loop
The Row
TK Maxx
Whistles
Zara

Table of Contents

EXECUTIVE SUMMARY

KEY TRENDS IN THE UK CHILDRENSWEAR MARKET

UK Childrenswear Market Drivers

UK Childrenswear Market Inhibitors

Key Trends

Retailers tap into the growing popularity of childrenswear rental

Prolonging product lifecycles to help towards sustainability

Retailers target fashion forward tweens by launching specialised ranges

Adult clothing players spot growth opportunity in childrenswear

Strategies for Success in the UK Childrenswear Market

THE UK CHILDRENSWEAR MARKET: UK MARKET SIZE TO 2017-2027

UK Childrenswear Market, 2017-2027

UK Childrenswear Market Values, 2017-2027

UK Clothing Market Share by Subsector 2017-2027

UK Clothing Market Growth by Subsector 2017-2027

THE UK CHILDRENSWEAR MARKET: WHERE PEOPLE SHOP

UK Childrenswear Online Market, 2017-2027

UK Childrenswear Channel Growth, 2017-2027

UK Childrenswear Location Preferences

UK Childrenswear Online Fulfilment Preferences

UK Childrenswear Market by Channel 2017-2027

Top 10 UK Childrenswear Retailer Market Shares

Top 10 UK Childrenswear Retailer Outlooks

Top 10 UK Retailer Comparative Metrics

UK Childrenswear Most Shopped At Retailers

Top 10 UK Childrenswear Retailer Competitor Overlaps

Retailer Profiles

H&M

Mamas & Papas

John Lewis & Partners

Next

Retailers to Watch

THE UK CHILDRENSWEAR MARKET: HOW PEOPLE SHOP

Who Shops and Where They Are Located

Categories Purchased

Impacts of Inflation on Clothing & Footwear Spend

THE UK CHILDRENSWEAR MARKET: WHY PEOPLE SHOP

What’s Important

Clothing Inspirations

METHODOLOGY, DEFINITIONS AND CONTACTS

Table

Fulfilment Methods Used When Purchasing Clothing Online

Comparative Metrics for Top 10 UK Childrenswear Retailers

Competitor Shopper Overlaps of Top 10 UK Childrenswear Retailers

Childrenswear Categories Purchased

What’s Important to Consumers When Purchasing Childrenswear

What Inspires Childrenswear Shoppers’ Clothing Choices

Figures

UK Childrenswear Market Value (£ bn), 2017-2027, and Annual Growth (%)

UK Clothing Market by Subsector, 2017, 2023 & 2027

UK Childrenswear Value Growth vs Other Clothing Subsectors %, 2017-2027

UK Childrenswear Online Market Size (£ bn) and Online Penetration (%), 2017-2027

UK Childrenswear Market Value 2017, 2023, 2027 (£ bn) with five-year CAGR (%)

UK Childrenswear Market by Channel Growth, 2017-2027

Instore Locations Used to Purchase Childrenswear

Fulfilment Methods Used When Purchasing Clothing Online

UK Childrenswear Channel Shares (%), 2017, 2023 and 2027

Market Shares (%) of the Top 10 UK Childrenswear Retailers 2022 & 2023(f)

Top Retailers Childrenswear Shoppers Visited and Purchased Clothing From

Where else H&M’s childrenswear shoppers shop

H&M’s childrenswear shopper penetration by demographic

H&M’s 2018-2023 UK childrenswear market share (%)

Where else Mamas & Papas’ childrenswear shoppers shop

Mamas & Papas’ childrenswear shopper penetration by demographic

Mamas & Papas’ 2018-2023 UK childrenswear market share (%)

Where else John Lewis & Partners’ childrenswear shoppers shop

John Lewis & Partners’ childrenswear shopper penetration by demographic

John Lewis & Partners’ 2018-2023 UK childrenswear market share (%)

Where else Next’s childrenswear shoppers shop

Next’s childrenswear shopper penetration by demographic

Next’s 2018-2023 UK childrenswear market share (%)

Consumers That Shop for Childrenswear by Demographic

Consumers That Shop for Childrenswear by Region

Profile of Childrenswear Shoppers

Childrenswear Categories Purchased

How UK consumers intend to change their clothing & footwear spend as a result of rising prices

What’s Important to Consumers When Purchasing Childrenswear

What Inspires Childrenswear Shoppers’ Clothing Choices

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