Artificial Intelligence in Insurance – Strategic Intelligence

Powered by

All the vital news, analysis, and commentary curated by our industry experts.

This report provides an in-depth analysis of the future of artificial intelligence (AI) in the insurance industry. It explains what AI is and why it will be impactful, including GlobalData market data and forecasts on the size of AI as well as consumer insights from our global surveys. These findings showcase how ready consumers around the world are to interact with AI technology across all parts of the insurance value chain. The report looks into how AI is being used by insurers and insurtechs around the world with a series of case studies that illustrate progress to date, while also offering predictions about the future of the technology.

AI technology is still at a relatively early stage within the insurance industry, and consumers and companies are still getting to grips with it to an extent, especially in insurance. However, our survey data shows that a large proportion of insurance customers around the world are open to trying it across various sections of the insurance value chain (42.5% of global consumers are comfortable with trying an AI tool to receive insurance premiums, for example). Furthermore, it is clear that younger consumers are much more open to trying the technology and need less convincing to do so. This, combined with the expected improvement with AI technology, and importantly how insurers incorporate it, suggests that AI has a very significant role to play in the insurance industry over the next decade.

Scope

• AI is still an immature market, but it contains a plethora of both big technology companies and disruptors. Technology players with large data sets and advanced AI chip capabilities are leading the pack, with US tech giants dominating each value chain segment and Chinese players rapidly advancing.

• Despite the recent progress in the use of AI in real-world situations, such as facial recognition, virtual assistants, and (to a certain extent) autonomous vehicles, we are still in the early stages of the AI roadmap

• M&A investment into AI in the insurance industry stalled slightly after the COVID-19 pandemic. However, there was a strong recovery in 2023 and 2024—with a 20.5% rise in completed deals in 2024 without including December figures.

• Generative AI is already having an impact on insurance despite being relatively new technology. It rose to prominence in 2023 and has the potential to rapidly improve chatbots by making them more human-like and able to respond to live information and requests.

Reasons to Buy

• Understand the hottest topic in financial services at present.

• Learn about the impact the technology is already having and how that will evolve over time.

• Identify the key players leading the way in AI in insurance.

Ping An
Allianz
Zurich
Swiss Re
Munich Re
Hiscox
Aviva
Chubb
Aon
Lemonade

Table of Contents

Executive Summary

Players

Technology Briefing

What is AI?

The AI roadmap

Advanced AI capabilities

Trends

Technology trends

Macroeconomic trends

Regulatory trends

Industry Analysis

Global consumers are ready to embrace AI in insurance

AI in insurance use cases

Timeline

Signals

Deal trends

Company filings

Patent trends

Hiring trends

Value Chain

Hardware

Data management

Foundational AI

Advanced AI capabilities

Delivery

Companies

Sector Scorecards

Non-life insurance sector scorecard

Life insurance sector scorecard

Glossary

Further Reading

Our Thematic Research Methodology

About GlobalData

Contact Us

Artificial Intelligence in Insurance – Strategic Intelligence thematic reports
Currency USD
$995

Can be used by individual purchaser only

$1,995

Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company


Undecided about purchasing this report?

Enquire Before Buying Download FREE Resources

Get in touch to find out about multi-purchase discounts

reportstore@globaldata.com
Tel +44 20 7947 2745

Sample Report

Artificial Intelligence in Insurance – Strategic Intelligence was curated by the best experts in the industry and we are confident about its unique quality. However, we want you to make the most beneficial decision for your business, so we offer free sample pages to help you:

  • Assess the relevance of the report
  • Evaluate the quality of the report
  • Justify the cost

Download your copy of the sample report and make an informed decision about whether the full report will provide you with the insights and information you need.

Below is a sample report to understand what you are buying

See what our customers are saying
testimonial-image
testimonial-image
testimonial-image
testimonial-image
testimonial-image
testimonial-image
testimonial-image

“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.

GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”

Business Intelligence & Marketing Manager, SAL Heavy Lift

“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”

Market Analyst & Management, Liebherr-Werk

Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.

Head of Key Accounts, Saab AB

Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.

Marketing Intelligence Manager, Portugal Foods

Our experience with GlobalData has been very good, from the platform itself to the people. I find that the analysts and the account team have a high level of customer focus and responsiveness and therefore I can always rely on. The platform is more holistic than other providers. It is convenient and almost like a one stop shop. The pricing suite is highly competitive and value for our organisation.

I like reports that inform new segments such as the analysis on generation Z, millennials, the impact of COVID 19 to our banking customers and their new channel habits. Secondly the specialist insight on affluent sector significantly increases our understanding about this group of customers. The combination of those give us depth and breadth of the evolving market.

I’m in the business of answering and helping people make decisions so with the intelligence center I can do that, effectively and efficiently. I can share quickly key insights that answer and satisfy our country stakeholders by giving them many quality studies and primary research about competitive landscape beyond the outlook of our bank. It helps me be seen as an advisory partner and that makes a big difference. A big benefit of our subscription is that no one holds the whole data and because it allows so many people, so many different parts of our organisation have access, it enables all teams to have the same level of knowledge and decision support.

Head of Customer Insight and Research, Standard Chartered

“I know that I can always rely on Globaldata’s work when I’m searching for the right consumer and market insights. I use Globaldata insights to understand the changing market & consumer landscape and help create better taste & wellbeing solutions for our customers in food, beverage and healthcare industries.

Globaldata has the right data and the reports are of very high quality compared to your competitors. Globaldata not only has overall market sizes & consumer insights on food & beverages but also provides insights at the ingredient & flavour level. That is key for B2B companies like Givaudan. This way we understand our customers’ business and also gain insight to our unique industry”

Head of Consumer Sensory Insights, Givaudan

GlobalData provides a great range of information and reports on various sectors that is highly relevant, timely, easy to access and utilise.  The reports and data dashboards help engagement with clients; they provide valuable industry and market insights that can enrich client conversations and can help in the shaping of value propositions. Moreover, using GlobalData products has helped increase my knowledge of the finance sector, the players within it, and the general threats and opportunities.

I find the consumer surveys that are carried out to be extremely beneficial and not something I have seen anywhere else. They provided an insightful view of why and which consumers take (or don’t) particular financial products. This can help shape conversations with clients to ensure they make the right strategic decisions for their business.

One of the challenges I have found is that data in the payments space is often piecemeal. With GD all of the data I need is in one place, but it also comes with additional market reports that provide useful extra context and information. Having the ability to set-up alerts on relevant movements in the industry, be it competitors or customers, and have them emailed directly to me, ensures I get early sight of industry activity and don’t have to search for news.

Senior Account Manager, TSYS

Related reports

View more Insurance reports
Financial Services
New
Targeting Generation X in Financial Services 2026
$3,450 | July 2026
Financial Services
New
UBS Global Wealth Management: Competitor Profile
$1,295 | July 2026
Financial Services
New
Chile Cards and Payments: Opportunities and Risks to 2030
$2,750 | July 2026
Go even deeper with GlobalData Intelligence Center

Every Company Report we produce is powered by the GlobalData Intelligence Center.

Subscribing to our intelligence platform means you can monitor developments at Artificial Intelligence in Insurance – Strategic Intelligence in real time.

  • Access a live Artificial Intelligence in Insurance – Strategic Intelligence dashboard for 12 months, with up-to-the-minute insights.
  • Fuel your decision making with real-time deal coverage and media activity.
  • Turn insights on financials, deals, products and pipelines into powerful agents of commercial advantage.