Turkey Haircare Market Size and Trend Analysis by Categories and Segment, Distribution Channel, Packaging Formats, Market Share, Demographics and Forecast, 2021-2026
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Turkey Haircare Market Report Overview
The Turkey haircare market size was TRY2,523.2 million ($285.6 million) in 2021 and is forecasted to record a CAGR of more than 6% during 2021-2026.
Turkey Haircare Outlook 2021-2026, (TRY Million)
The Turkey haircare market research report will help to identify high-potential categories and explore further market opportunities based on detailed value and volume analysis.
| Market Size (2021) | TRY2,523.2 million ($285.6 million) |
| CAGR (2021-2026) | 7% |
| Historic Period | 2016-2020 |
| Forecast Period | 2021-2026 |
| Key Cities | Istanbul, Ankara, Izmir, Bursa, Antalya, Adana, Konya, Gaziantep, Sanliurfa, and Kocaeli |
| Key Categories | Shampoo, Conditioner, Hair colorants, Hair loss treatments, Perms & relaxers, Salon hair care, and Styling agents |
| Key Distribution Channels | Hypermarkets & Supermarkets, Health & Beauty Stores, Chemists/Pharmacies, E-Retailers, Parapharmacies/Drugstores, Convenience Stores, Department Stores, and Others |
| Key Packaging Material | Rigid Plastics, Flexible Packaging, Rigid Metal, and Glass |
| Leading Companies | L’Oreal S.A., Unilever, Procter & Gamble, KKR & Co.LP., and Henkel AG & Co. KGaA |
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Turkey Haircare Market Segmentation by Category
The key categories in the Turkey haircare market are shampoo, conditioner, hair colorants, hair loss treatments, perms & relaxers, salon hair care, and styling agents. In 2021, the shampoo segment accounted for the largest Turkey haircare market share in terms of value and volume. The Salon hair care category is forecast to register the fastest value growth during 2021–2026, followed by shampoo and styling agents.
Turkey Haircare Market Analysis, by Categories, 2021 (%)
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Turkey Haircare Market Segmentation by Distribution Channel
The key distribution channels in the Turkey haircare market are hypermarkets & supermarkets, health & beauty stores, chemists/pharmacies, e-retailers, parapharmacies/drugstores, convenience stores, department stores, and others. Hypermarkets & supermarkets were the leading distribution channel in the Turkey haircare sector in 2021, followed by health & beauty stores and convenience stores.
Turkey Haircare Market Analysis by Distribution Channel, 2021 (%)
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Turkey Haircare Market Segmentation by Pack Material
The key pack materials in the Turkey haircare market are rigid plastics, flexible packaging, rigid metal, and glass. Rigid plastics were the leading pack material in the Turkey haircare sector in 2021, followed by flexible packaging and rigid metal.
Turkey Haircare Market Analysis by Pack Material, 2021 (%)
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Turkey Haircare Market – Competitive Landscape
Some of the key haircare companies in Turkey are L’Oreal S.A., Unilever, Procter & Gamble, KKR & Co.LP., and Henkel AG & Co. KGaA. Unilever held the highest value share in the Turkey haircare market, in 2021.
Turkey Haircare Market Analysis by Companies, 2021 (%)
For additional insights on leading Turkey haircare market players, download a free report sample
Turkey Haircare Market Segmentation by Cities
The key cities in the Turkey haircare market are Istanbul, Ankara, Izmir, Bursa, Antalya, Adana, Konya, Gaziantep, Sanliurfa, and Kocaeli among others. Istanbul was the leading city in the Turkey haircare sector in 2021, followed by Ankara.
Turkey Haircare Market Analysis by Cities, 2021 (%)
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Key Segments Covered in the Report
Turkey Haircare Market Outlook by Category (Value, TRY Million, 2021-2026)
- Conditioner
- Hair colorants
- Hair loss treatments
- Perms & relaxers
- Salon hair care
- Shampoo
- Styling agents
Turkey Haircare Market Outlook by Distribution Channel (Value, TRY Million, 2021-2026)
- Hypermarkets & Supermarkets
- Health & Beauty Stores
- Chemists/Pharmacies
- E-Retailers
- Parapharmacies/Drugstores
- Convenience Stores
- Department Stores
- Others
Turkey Haircare Market Outlook by Packaging Material (Value, TRY Million, 2021-2026)
- Rigid Plastics
- Flexible Packaging
- Rigid metal
- Glass
Key Highlights
- Per capita consumption and per capita expenditure of Haircare were higher in Turkey than on the global level in 2021
- The per capita consumption of shampoo was higher than other haircare categories in 2021
- Hypermarkets & Supermarkets was the leading distribution channel in the Turkish Haircare sector, with a value share of 38.9% in 2021
- Private labels are growing at a higher CAGR than brands in the Turkish Haircare
- Hair Colorants was the most consolidated category, with the top three companies accounting for a 98% value share in 2021
Reasons to Buy
- Identify high-potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning
- Our team of analysts has placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis of key macroeconomic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, employed people, and unemployment rate. It also includes an economic summary of the country along with the labor market and demographic trends.
L'Oreal S.A.
Beiersdorf Ag
Unilever
Johnson & Johnson Services Inc
Henkel AG & Co. KgaA
British Society Italo L.Manetti H.Roberts & C.
Colgate-Palmolive Company
Biopont Kft
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Frequently asked questions
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What was the Turkey haircare market size in 2021?
The haircare market size in Turkey was valued at TRY2,523.2 million ($285.6 million) in 2021.
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What is the Turkey haircare market growth rate during 2021-2026?
The haircare market in Turkey will grow at a CAGR of 7% during 2021-2026.
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Which are the key cities in the Turkey haircare market?
The key cities in the Turkey haircare market are Istanbul, Ankara, Izmir, Bursa, Antalya, Adana, Konya, Gaziantep, Sanliurfa, and Kocaeli among others.
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What are the key categories in the Turkey haircare market?
The key categories in the Turkey haircare market are shampoo, conditioner, hair colorants, hair loss treatments, perms & relaxers, salon hair care, and styling agents.
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What are the key channels in the Turkey haircare market?
The key distribution channels in the Turkey haircare market are hypermarkets & supermarkets, parapharmacies/drugstores, health & beauty stores, chemists/pharmacies, e-retailers, direct sellers, convenience stores, department stores, and others.
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What are the key pack materials in the Turkey haircare market?
The key pack materials in the Turkey haircare market are rigid plastics, flexible packaging, rigid metal, and glass.
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Which are the key companies in the Turkey haircare market?
Some of the key haircare companies in Turkey are L’Oreal S.A., Unilever, Procter & Gamble, Revlon, Inc., and Henkel AG & Co. KGaA.
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