Eastern Europe Health and Beauty Market Opportunities, Trends, Growth Analysis and Forecast to 2027
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Eastern Europe Health and Beauty Market Overview
The Eastern Europe health and beauty market size was valued at $14.9 billion in 2022. The market is anticipated to record a CAGR of more than 3% during 2022-2027. The Eastern Europe was the smallest market in the global health & beauty industry in 2022, in terms of both value and volume.
Eastern Europe Health and Beauty Market Outlook ($ Billion)
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The Eastern Europe health and beauty market research report brings together multiple data sources to provide a comprehensive overview of the Eastern Europe health & beauty industry, analyzing data from 21 countries in the region. It includes an analysis about the market environment, high-potential countries, success stories, and competitive environment. The report also covers the challenges and outlook pertaining to the Eastern Europe health & beauty industry.
| Market Size (2022) | $14.9 billion |
| CAGR (2022-2027) | >3% |
| Key Categories | Skincare, Haircare, Feminine Hygiene, Personal Hygiene, Oral Hygiene, Suncare, Make-up, Fragrances, and Male Toiletries |
| High-Potential Countries | Czech Republic, Poland, Romania, and Bulgaria |
| Key Distribution Channels Segments | Hypermarkets & Supermarkets, Parapharmacies/Drugstores, Chemists/Pharmacies, Health & Beauty Stores, Direct Sellers, And Others |
| Key Packaging Materials | Rigid Plastics, Flexible Packaging, Paper & Board, Rigid Metal, Glass, and Others |
| Leading Players | Procter & Gamble, L’Oréal, Unilever, Beiersdorf, Natura & Co, and Private Labels among Others |
Eastern Europe Health and Beauty Market Segmentation by Category
The key categories in the Eastern Europe health and beauty market are skincare, haircare, feminine hygiene, personal hygiene, oral hygiene, suncare, make-up, fragrances, and male toiletries. In 2022, the skincare segment dominated the Eastern Europe health and beauty market share, followed by haircare. Male toiletries is forecast to record the fastest CAGR growth both in terms of value and volume during 2022–27, followed by fragrances.
Eastern Europe Health and Beauty Market Analysis by Category, 2022 (%)
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Eastern Europe Health and Beauty Market Segmentation by Distribution Channel
The key distribution channel segments in the Eastern Europe health and beauty market are hypermarkets & supermarkets, parapharmacies/drugstores, chemists/pharmacies, health & beauty stores, direct sellers, and others. In 2022, hypermarkets & supermarkets emerged as the highest revenue-generating distribution channel segment, followed by parapharmacies/drugstores and chemists/pharmacies.
Eastern Europe Health and Beauty Market Analysis by Distribution Channel, 2022 (%)
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Eastern Europe Health and Beauty Market Segmentation by Packaging Material
The key packaging material used in the Eastern Europe health and beauty market are rigid plastics, flexible packaging, paper & board, rigid metal, glass, and others. In 2022, rigid plastics emerged as the most used packaging material, followed by flexible packaging and paper & board. Bottle was the most used pack type in 2022, followed by tube and bag/sachet.
Eastern Europe Health and Beauty Market Analysis by Packaging Material, 2022 (%)
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Eastern Europe Health and Beauty Market Segmentation by High Potential Countries
The key high-potential countries identified in the Eastern Europe health and beauty market are Czech Republic, Poland, Romania, and Bulgaria. In 2022, Poland was the largest health & beauty market in both value and volume terms.
Eastern Europe Heath and Beauty Market Analysis by High-Potential Countries, 2022 (%)
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Eastern Europe Health and Beauty Market – Competitive Landscape
The leading players in the Eastern Europe health and beauty market are Procter & Gamble, L’Oréal, Unilever, Beiersdorf, Natura & Co, and Private Labels among Others. In 2022, Procter & Gamble dominated the Eastern Europe health and beauty market share.
Eastern Europe Health and Beauty Market Analysis by Leading Players, 2022 (%)
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Scope
This report provides an overview of current health & beauty industry scenario regarding the future outlook in terms of ingredients, product claims, labeling, distribution, and packaging. The analysis also covers regional overview across five regions – Asia-Pacific, Middle East & Africa, Americas, Western Europe, and Eastern Europe – highlighting industry size, growth drivers, latest developments, and future inhibitors for the regions.
Reasons to Buy
- Manufacturing and retailers seek the latest information on how the market is evolving to formulate their sales and marketing strategies. There is also a demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region
- The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape, and demographic analysis, that can help companies gain insight into the country-specific nuances
- The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, which can help companies in revenue expansion
- To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates.
Unilever
L’Oréal
Beiersdorf
Natura & Co
Henkel
Coty
GSK
Colgate-Palmolive Company
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Frequently asked questions
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What was the Eastern Europe health and beauty market size in 2022?
The Eastern Europe health and beauty market size was valued at $14.9 billion in 2022.
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What will be the Eastern Europe health and beauty market CAGR during 2022-2027?
The Eastern Europe health and beauty market will grow at a CAGR of more than 3% during 2022-2027.
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Which was the leading category in the Eastern Europe health and beauty market?
The leading category in the Eastern Europe health and beauty market was skincare.
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Which distribution channel dominated the Eastern Europe health and beauty market?
Hypermarkets & supermarkets were the largest contributing distribution channel in the Eastern Europe health and beauty market.
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Who are the leading Eastern Europe health and beauty market players?
Procter & Gamble, L’Oréal, Unilever, Beiersdorf, Natura & Co, and Private Labels among others are some of the leading players in the Eastern Europe health and beauty market.
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