The Business of Ligue 1 2025/26
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The “Business of Ligue 1 2025” report is part of the GlobalData’s ‘Business of’ series of sport competition profiles. The report takes a deep dive into the soccer league in France. The report explores the broadcast rights linked to the competition and its participating teams. Specifically, it looks at the main media and sponsorship rights for the league, as well as the kit supplier, front-of-shirt, and sleeve sponsorship partnerships across all 18 competing teams. The report also looks at the social media followings of these teams and the potential ticket revenue on offer throughout the season.
In July 2025, Ligue 1 announced the launch of its streaming platform, Ligue 1+, for the 2025/26 season to resolve media issues.
• The new Ligue 1+ service will provide live coverage of 8/9 games per gameweek whilst the beIN SPORTS deal is still in place.
• beIN Sports will continue its five-year partnership, worth €100 million ($108.25 million) per year with Ligue 1, airing the league’s 5 PM match every Saturday.
• In 2025, the league signed a new agreement with Viaplay that extends through 2029, allowing the streaming network to showcase Ligue 1 matches across five markets: the Netherlands, Denmark, Sweden, Norway, and Finland.
Across 2025/26 the league is expected to generate an estimated $61.37 million from sponsorship deals.
• Ligue 1’s top sponsorship deal in terms of annual value is its three-year title sponsorship deal with McDonald’s, worth €90 million ($97.85 million) annually across the length of the contract.
• The gambling firm BetClic has the second biggest annual agreement in place with Ligue 1. The renewal partnership which is agreed for the 2025/26 season is worth $5.5 million, which allows BetClic to continue to serve as the league’s official gambling platform for both Ligue 1 and Ligue 2.
• The lowest value annual partnership for the 2025/26 Ligue 1 season is Camb AI’s new partnership with the league, worth $1 million annually.
Currently, there are 398 active sponsorship agreements between the league’s 18 teams and their partners.
• The total annual value of these sponsorship deals amounts to $528.14 million for Ligue 1 teams.
• According to GlobalData, Paris Saint-Germain (PSG) is projected to secure the highest sponsorship revenue in the 2025/26 season, with an estimated $294.68 million annually.
• The retail and wholesale sector stands out as the most significant contributor in terms of volume, boasting 43 deals across various Ligue 1 teams.
Scope
This report takes a deep dive into the Liguw 1 2025, including a look at its sponsorship portfolio, broadcasters, attendance and ticketing.
Key Highlights
- Get a detailed overview of the commercial landscape from the league’s perspective.
- Outline the social media position of the main properties and ticketing revenue.
- Gain a clear breakdown of the sponsorship and media deals linked to the clubs.
Reasons to Buy
For those wanting an in-depth analysis of the 2025 edition of Ligue 1, in the sense of both business and popularity.
Decathlon
Camb AI
Essilor
La Poste
BetClic
adidas
Nike
Puma
Qatar Airways
Emirates Airline
MG Motor’s
Ineos
Bitpanda
Socios.com
Hisense
Robinhood
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