Business of the Ligue 1 2023-24 – Property Profile, Sponsorship and Media Landscape

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Delve deep into the commercial dealings that fuel the success of Business of Ligue 1, 2023 clubs.

Business of Ligue 1 Report Overview

The Ligue 1 is estimated to generate an estimated annual sponsorship revenue of $45.45 million in the 2023-24 season. Ligue 1 is the top professional soccer league in France, considered to be one of the best leagues in the world. It is grouped with the top leagues in England, Germany, Italy, and Spain, to be known as the ‘big five’. The reputation of these leagues is based on a long-standing history of attracting the best players, boasting the best success in European competitions, and the commercial opportunities that are linked to them. Paris Saint Germain (PSG) claimed their eleventh historic Ligue 1 title at the end of the 2021-22 season to become the outright most successful club in French soccer.

The Business of Ligue 1 research report takes a closer look at the commercial dealings that make up the bulk of commercial revenue for the clubs participating in the league.

Annual Sponsorship Revenue (2023-24) $45.45 Million
Key Broadcasters ·       DAZN

·       Eleven Sports

·       Telenet

·       Sport 1

·       TNT Sports

·       Sky Italia

·       Ziggo

Key Sponsors ·       Uber Eats

·       Betclic

·       ORIS

·       La Poste

·       Decathlon

·       Capifrance

·       Point P

Key Brands ·       Coca-Cola

·       Credit Agricole

·       McDonald’s

·       Free

·       EA Sports

·       Sorare

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Business of Ligue 1 – Broadcasters

Some of the broadcasters for the Ligue 1 are DAZN, Eleven Sports, Telenet, Sport 1, TNT Sports, Sky Italia, and Ziggo among others. The three main domestic broadcasters in France for the 2023-24 season are Canal Plus and Amazon Prime, who boast the main live rights packages while Free, the French telecoms group, is the other major partner linked to the league in France. Its four-year deal enters its final season, in which it holds rights for near-live content and highlights for all game week matches.

Ligue 1 Analysis by Broadcasters, 2022-2024

Ligue 1 Analysis by Broadcasters, 2022-2024

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Business of Ligue 1 – League Sponsorship

Some of the key sponsors of the Ligue 1 are Uber Eats, Betclic, ORIS, La Poste, Decathlon, Capifrance, and Point P. The league’s deal with Uber Eats in the naming rights category serves as the most lucrative partnership held for the 2023-24 season. Given the nature of the rights, whereby the Uber Eats name is associated with every mention of Ligue 1, it is no surprise that this is the biggest sponsorship deal held by the French league this season.

Ligue 1 Analysis by League Sponsorship, 2023-2024 (%)

Ligue 1 Analysis by League Sponsorship, 2023-2024 (%)

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Business of Ligue 1 – Brand Analysis

Some of the key brands associated with the Ligue 1 are Coca-Cola, Credit Agricole, McDonald’s, Free, EA Sports, and Sorare among others. Coca-Cola is the most active brand in Ligue 1 this season. Whilst the brand has looked to sign commercial agreements in large quantities, what is also notable from this list is how they have also still targeted the largest clubs in France. Coca-Cola has a global commercial budget that very few brands in the world can match and so they are regular big investors in the biggest leagues and competitions in global sport.

Ligue 1 Analysis by Brands, 2023-2024 (%)

Ligue 1 Analysis by Brands, 2023-2024 (%)

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  • Key Developments Influencing Growth of Commercial Appeal
  • Primary Commercial Streams
  • Every Club and League Sponsorship Deal Valued
  • Leveraging the Power of Social Media
  • Player Sponsorship Analysis
  • Key Broadcasters and Sponsors

Key Highlights

An overview of the position of the sport in 2023, looking at how the league looks, with strong comparisons to the changes from last season. A look at the main commercial streams, including sponsorship, media, and ticket sales. The sheer depth of the sponsorship insight is unparalleled, offering a breakdown from league, team, and player perspectives.

Reasons to Buy

  • Understand the financial dynamics of the Ligue 1 – where and how funds are generated.
  • Gain insights into the sponsorship revenues of Ligue 1 clubs.
  • Break down unparalleled sponsor insights.
  • Build a creative strategy on leveraging social media and its impact on fan engagement.
  • Explore multiple sources of revenue from media rights and sponsorship deals to ticket sales.

We recommend this valuable source of information to anyone involved as:

  • Soccer enthusiasts
  • Business professionals
  • Stakeholders interested in the financial aspects of the Ligue 1

With this report, you will have access to the financial playbook of the Ligue 1, unveiling the strategies and partnerships that power the world’s premier soccer league.

Ligue 1
Premier League
Serie A
BeIN Sports France
Emirates Airline

Table of Contents

  • 1. Overview

    • 1.1. Executive Summary
    • 1.2. Overview

  • 2. Attendance & Tickets

    • 2.1. Average Attendances
    • 2.2. Ticket Prices
    • 2.3. Potential Ticket Revenue

  • 3. Social Media

    • 3.1. Team Social Media Breakdown
    • 3.2. League Comparison
    • 3.3. Player Social Media Breakdown

  • 4. Media Landscape

    • 4.1. Official Broadcasters
    • 4.2. Domestic Rights
    • 4.3. International Rights

  • 5. League Sponsorship

    • 5.1. Sponsorship Overview
    • 5.2. Partnerships History
    • 5.3. Annual Deal Values
    • 5.4. Industry Deal Breakdown
    • 5.5. Deal Location Breakdown

  • 6. Kit Supplier Market

    • 6.1. Overview of All Deals
    • 6.2. Annual Deal Values
    • 6.3. Brand Breakdown
    • 6.4. New & Expiring Deals

  • 7. Front-of-Shirt Sponsorship

    • 7.1. Deal Overview
    • 7.2. New & Expiring Deals

  • 8. Sleeve Sponsorship

    • 8.1. Overview
    • 8.2. New & Expiring Deals

  • 9. Team Sponsorship

    • 9.1. Overview
    • 9.2. Sector Breakdown
    • 9.3. Brand Exposure
    • 9.4. Club Inventory
    • 9.5. New Deals

  • 10. Team Pages
  • 11. Player Profiles

    • 11.1. Top Player Profiles
    • 11.2. Most Expensive New Signings

  • 12. Appendix


Average Attendances Graph

Ticket Price Table

Ticket Revenue Table

Social Media Ranking Charts

Official Broadcasters Table

Domestic & International Rights Tables & Charts

League Sponsorship Tables & Charts

Kit Supplier Tables & Charts

Front of shirt Tables & Charts

Sleeve Tables & Charts

League Sponsorship overview Charts

Individual Team Graphs

Frequently asked questions

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