United Kingdom (UK) Health and Beauty Market Analysis by Categories, Revenue, Consumer Trends, Key Players and Forecast to 2029

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The UK Health & Beauty report offers a comprehensive insight into the Health & Beauty market in the UK, analysing the sector, the major players, the main trends, and consumer attitudes, as well as providing market forecasts out to 2029.

The UK health & beauty market is projected to grow at a compound annual growth rate (CAGR) of approx 3% between 2024 and 2029. In 2024, health & beauty sales experienced growth, with volumes also increasing after two consecutive years of declines.

Scope

Consumers invest in haircare as they build tailored haircare regimes

Social media and online advancement will bolster growth in cosmetics

Other health popularity surges as consumers turn to alternative medicine

Key Highlights

  • The UK health & beauty market is forecast to maintain momentum as inflation drives growth.
  • Boots extends its lead over rivals as it outperforms the market.
  • Value for money and quality are the most important purchase drivers, with sustainability also an important consideration for young consumers.

Reasons to Buy

Using our five year forecasts to 2029, learn which categories in the Health & Beauty market will be the fastest performing to enable focus and investment in these winning product areas.

Understand how drivers of health & beauty purchases, such as range, price and quality, vary in importance among different demographics to maximise sales potential.

Use our in-depth analysis and forecasts to understand the current and future performances of the different channels, including online and offline.

Aldi
Amazon
ASDA
B&M
Boots
Holland & Barrett
Home Bargains
John Lewis & Partners
Lidl
L'Oreal Paris
Marks & Spencer
Moida
Morrisons
Neko Health
NHS
Poundland
Primark
PureSeoul
Sainsbury's
Savers
Sheglam
Shein
Skin + Me
Space NK
Specsavers
Superdrug
Tesco
Tesco
The Body Shop
The Fragrance Shop
The Hut Group
The Ordinary
The Perfume Shop
TK Maxx
Trinny London
Very
Well Pharmacy
Wildsmith Skin

Table of Contents

Summary

UK Health & Beauty Market Size 2024-2029

UK Health & Beauty Market by Category, 2024

UK Health & Beauty Market Shares – Top 5, 2024

Agreement & disagreement with health & beauty trend statements, 2025

KEY TRENDS

Market drivers

Market inhibitors

Key Trends: Consumers adopting more minimal beauty routines

Key Trends: Growing demand for preventive and diagnostic healthcare

Key Trends: Investment in health to bolster beauty and wellbeing

Strategies for success

MARKET SIZE AND FORECASTS

Five year growth 2019-2029

Market size, 2019-2029

Market Growth Drivers, 2022-2029e

CATEGORY PERFORMANCE AND FORECASTS

Key category trends

Health & Beauty categories

Market by category %, 2019-2029

Market by Sub Category, 2024 & 2029

CHANNEL PERFORMANCE AND FORECASTS

Online market, 2019-2029

Channel growth, 2019-2029

Market by channel, 2024 and 2029

Channel value and forecast, 2024 and 2029

RESALE MARKET AND FORECASTS

Resale market size, 2019-2029

Resale market growth, 2019-2029

Resale market, 2019, 2024, 2029

REVENUE AND MARKET SHARES OF TOP 10 PLAYERS

Top 10 retailers, 2024

Market shares of the top 10 retailers

Top 20 most visited and purchased from retailers for Health & Beauty, 2024

Health & Beauty competitor overlap, 2024

Top 10 most purchased from retailers, consumer penetration

COMPETITIVE LANDSCAPE: PROFILES OF LEADING PLAYERS

Retailers in Focus: Boots

Retailers in Focus: Well Pharmacy

Retailers in Focus: Holland & Barrett

Retailers in Focus: Shein

Retailer Profiles: Space NK

Retailer Profiles: Marks & Spencer

Retailers to watch: PureSeoul

Retailers to watch: Moida

Retailers to watch: Skin + Me

Retailers to watch: Wildsmith Skin

CONSUMERS

Key consumer trends

Health & Beauty penetration and profile

Health & Beauty category penetration

Health & Beauty channel usage

Health & Beauty device usage

Health & Beauty fulfilment methods

Health & Beauty location usage

Health & Beauty purchase frequency

Health & Beauty consumer drivers

Health & Beauty secondhand penetration and consideration

Health & Beauty secondhand category penetration

Health & Beauty secondhand consumer drivers

Health & Beauty secondhand channel usage

Health & Beauty secondhand future spend

Top 10 retailers ranked by value for money

Qualities that consumers perceive as good value for money

Health & Beauty trend awareness

Attempting trends in health & beauty

Trending health & beauty products

Statements about health & beauty

Health & beauty loyalty scheme membership

Top 10 health & beauty loyalty schemes

Loyalty scheme rewards that consumers find appealing

Statements about health & beauty loyalty schemes

METHODOLOGY, DEFINITIONS AND CONTACTS

Table

UK Health & Beauty Market by Sub Category 2024 & 2029

UK Health & Beauty Channel Value & Forecast, 2024 & 2029

Top 10 UK Health & Beauty Retailers, 2024

UK Health & Beauty Competitor Overlap, 2024

UK Health & Beauty Category Penetration by Demographic, 2024

UK Health & Beauty Channel Usage by Demographic, 2024

UK Health & Beauty Fulfilment Methods by Demographic, 2024

UK Health & Beauty Location Usage by Demographic, 2024

UK Health & Beauty Consumer Drivers by Demographic, 2024

UK Health & Beauty Secondhand Consumer Drivers by Demographic, 2024

UK Health & Beauty Secondhand Channel Usage by Demographic, 2024

UK Health & Beauty Secondhand Future Spend by Demographic, 2024

Figures

UK Health & Beauty Market GBP m, 2019, 2024, 2029 & CAGR %

UK Health & Beauty Market Value GBP bn, 2019-2029

UK Health & Beauty Market Annual Growth %, 2019-2029

UK Health & Beauty Categories by Value GBP bn, 2024 & 2029

UK Health & Beauty Categories by Value Growth %, CAGR, 2024-2029

UK Health & Beauty Market by Category %, 2019-2029

UK Health & Beauty Online Market Size GBP bn and Online Penetration %, 2019-2029

UK Health & Beauty Channel Growth, 2019-2029

UK Health & Beauty Market by Channel, 2024 and 2029

Market Shares of Top 10 UK Health & Beauty Retailers, 2023-2025e

Top 20 Most Visited Retailers for Health & Beauty %, 2024

Top 20 Most Purchased from Retailers for Health & Beauty %, 2024

Boots' UK Health & Beauty Penetration %, 2025

Tesco's UK Health & Beauty Penetration %, 2025

Boots' UK Health & Beauty Penetration %, 2025

Superdrug's UK Health & Beauty Penetration %, 2025

Sainsbury's UK Health & Beauty Penetration %, 2025

ASDA's UK Health & Beauty Penetration %, 2025

Amazon's UK Health & Beauty Penetration %, 2025

Savers' UK Health & Beauty Penetration %, 2025

Aldi's UK Health & Beauty Penetration %, 2025

Home Bargains' UK Health & Beauty Penetration %, 2025

B&M's UK Health & Beauty Penetration %, 2025

Boots' UK Health & Beauty market share % 2019-2025e

Well Pharmacy's UK Health & Beauty market share % 2019-2025e

Holland & Barrett's UK Health & Beauty market share % 2019-2025e

Shein's UK Health & Beauty market share % 2019-2025e

UK Health & Beauty Penetration %, 2025

UK Health & Beauty Profile %, 2025

UK Health & Beauty Category Penetration %, 2025

UK Health & Beauty Channel Usage %, 2025

UK Health & Beauty Device Usage %, 2025

UK Health & Beauty Fulfilment Methods %, 2025

UK Health & Beauty Purchase Locations, 2025

UK Health & Beauty Purchase Frequency, 2025

UK Health & Beauty Consumer Drivers %, 2025

UK Secondhand Health & Beauty Penetration %, 2025

UK Secondhand Health & Beauty Consideration %, 2025

UK Secondhand Health & Beauty Category Penetration %, 2025

UK Secondhand Health & Beauty Consumer Drivers %, 2025

UK Secondhand Health & Beauty Channel Usage %, 2025

UK Secondhand Health & Beauty Future Spend %, 2025

Top 10 retailers ranked by value for money %, 2025

Qualities that consumers perceive as good value for money %, 2025

Health & Beauty trend awareness %, 2025

Attempting trends in health & beauty %, 2025

Trending health & beauty products %, 2025

Statements about health & beauty %, 2025

Health & beauty loyalty scheme membership %, 2025

Top 10 health & beauty loyalty schemes %, 2025

Loyalty scheme rewards that consumers find appealing %, 2025

Statements about health & beauty loyalty schemes %, 2025

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