United Kingdom (UK) Health and Beauty Market Size, Trends, Consumer Attitudes and Key Players to 2027

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United Kingdom Health and Beauty Market Report Overview

The United Kingdom health and beauty market size was GBP39.04 billion in 2022. The market is expected to record a CAGR of more than 2% during 2022-2027. As consumer confidence and spending recover in the forecast period, an upturn is anticipated in the non-essential categories, as consumers can invest once again in makeup and skincare that they forewent when under financial pressure.

United Kingdom Health and Beauty Market Outlook, 2022-2027 (GBP Billion)

United Kingdom Health and Beauty Market Outlook, 2022-2027 (GBP Billion)

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The United Kingdom Health & Beauty report offers a comprehensive insight into the health and beauty market in the United Kingdom (UK), analyzing the sector, the major players, the main trends, and consumer attitudes, as well as providing market forecasts till 2027.

Market Size (2022) GBP39.04 billion
CAGR (2022-2027) >2%
Historical Period 2017-2022
Forecast Period 2023-2027
Key Categories ·       Health

·       Beauty

Key Distribution Channels ·       Drug Stores and Health & Beauty Stores

·       Hypermarkets & Supermarkets, and Hard Discounters

·       Other Online Retail

·       Online Specialists

·       Convenience Stores and Gas Stations

·       Value, Discount, and Variety Stores and General Merchandise Retail

·       Others

Leading Companies ·       Boots

·       Tesco

·       ASDA

·       Aldi

·       Superdrug

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United Kingdom Health and Beauty Market Drivers

Inflation gives retailers an opportunity to expand their brand ranges and get an edge in the UK health and beauty market. As the cost-of-living crisis continues, consumers are trading down to cheaper alternatives. The essential nature of over-the-counter (OTC) medicine and feminine hygiene products provides retailers with opportunities to expand their brand ranges to limit the need for shoppers to visit competitors for substitutes. Additionally, retailers should expand their brand ranges to include a wider variety of highest-growth categories such as cosmetics and skincare.

United Kingdom Health and Beauty Market Segmentation by Categories

The key categories in the United Kingdom’s health and beauty market are health and beauty. In 2022, the health category dominated the United Kingdom’s health and beauty market.

Prescriptions & optical was the leading sub-category in the health market, while the beauty category was led by the skincare sub-category in the UK market in 2022.

United Kingdom Health and Beauty Market Analysis by Categories, 2022 (%)

United Kingdom Health and Beauty Market Analysis by Categories, 2022 (%)

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United Kingdom Health and Beauty Market Segmentation by Distribution Channels

The key distribution channels in the United Kingdom health and beauty market are drug stores and health & beauty stores, hypermarkets & supermarkets, and hard discounters, other online retail, online specialists, convenience stores and gas stations, value, discount, and variety stores, and general merchandise retail, and others. In 2022, drug stores and health & beauty stores was the leading distribution channel.

United Kingdom Health and Beauty Market Analysis by Distribution Channels, 2022 (%)

United Kingdom Health and Beauty Market Analysis by Distribution Channels, 2022 (%)

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United Kingdom Health and Beauty Market – Competitive Landscape

Some of the leading companies in the United Kingdom health and beauty market are Boots, Tesco, ASDA, Aldi, and Superdrug among others. In 2022, Boots dominated the United Kingdom health and beauty market in terms of value share. Boots achieved stronger growth than the market.

United Kingdom Health and Beauty Market Analysis by Companies, 2022 (%)

United Kingdom Health and Beauty Market Analysis by Companies, 2022 (%)

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Segments Covered in the Report

United Kingdom Health and Beauty Categories Outlook (Value, GBP Billion, 2017-2027)

  • Health
  • Beauty

United Kingdom Health and Beauty Distribution Channels Outlook (Value, GBP Billion, 2017-2027)

  • Drug Stores and Health & Beauty Stores
  • Hypermarkets & Supermarkets, and Hard Discounters
  • Other Online Retail
  • Online Specialists
  • Convenience Stores and Gas Stations
  • Value, Discount and Variety Stores and General Merchandise Retail
  • Others

Scope

The UK Health & Beauty report offers a comprehensive insight into the health and beauty market in the UK, analyzing the sector, the major players, the main trends, and consumer attitudes, as well as providing market forecasts out to 2027.

Key Highlights

  • The UK health & beauty market is forecast to maintain momentum as inflation drives growth.
  • Boots extends its lead over rivals as it outperforms the market.
  • Value for money and quality are the most important purchase drivers, with sustainability also an important consideration for young consumers.

Reasons to Buy

  • Using our five-year forecasts to 2027, learn which areas of the health and beauty market will be the fastest performing to enable focus and investment in these winning product areas.
  • Understand how drivers of health and beauty purchases, such as range, price, and quality, vary in importance among different demographics to maximize sales potential.
  • Use our in-depth analysis and forecasts to understand current trends in health & beauty subcategories, such as over-the-counter medicine.

Aldi
Amazon
ASDA
B&M
Beauty Bay
Benefit
Boots
Charlotte Tilbury
Clinique
Cult Beauty
Estee Lauder
Feelunique
Fenty
Harrods
Holland & Barrett
Home Bargains
Huel
Liberty
John Lewis & Partners
Lidl
Lloyds Pharmacy
Lookfantastic
Lush
Marks & Spencer
Morrisons
Oh My Cream
Poundland
Primark
Sainsbury's
Savers
Sephora
Specsavers
Superdrug
Tesco
The Body Shop
TK Maxx
Well Pharmacy
Wilko

Table of Contents

Executive summary

Growth in the health & beauty market to be driven by inflation, as volumes take a hit

Beauty driving growth in the market as non-essential subcategories are forecast to bounce back by 2027

Boots continues to dominate the market as its own brand offer and loyalty scheme retains consumer demand during the cost-of-living crisis

KEY TRENDS

Market drivers

Market inhibitors

Key Trends: Product sustainability is the leading trend supporting health & beauty purchases

Key Trends: Personalised products and services are vital to retailer appeal

Key Trends: Consumers rely on beauty trends and reviews seen on social media

Key Trends: Enhancing online platforms remains vital for health & beauty retailers

Strategies for success

MARKET SIZE AND FORECASTS

Five year growth 2017-2027

Market size, 2017-2027

Market growth drivers, 2019-2026

CATEGORY PERFORMANCE AND FORECASTS

Key category trends

Health & Beauty categories

Market by category %, 2017-2027

Category segment value and forecast, 2021 & 2026

CHANNEL PERFORMANCE AND FORECASTS

Online market, 2017-2027

Channel growth, 2017-2027

Market by channel, 2021 and 2026

Channel value and forecast, 2021 and 2026

REVENUE AND MARKET SHARES OF TOP 10 PLAYERS

Top 10 retailers, 2022

Market shares of the top 10 retailers

Top 20 most visited and purchased from retailers for Health & Beauty, 2023

Health & Beauty competitor overlap, 2023

COMPETITIVE LANDSCAPE: PROFILES OF LEADING PLAYERS

Boots

Superdrug

Savers

Lloyds Pharmacy

COMPETITIVE LANDSCAPE: RETAILERS TO WATCH

Retailers to watch: Sephora

Retailers to watch: Oh My Cream

Retailers to watch: Huel

CONSUMERS

Key consumer trends

Health & Beauty penetration and profile

Health & Beauty category penetration

Health & Beauty channel usage

Fulfilment methods

Health & Beauty purchase frequency

Health & Beauty consumer drivers

Health & Beauty loyalty schemes

METHODOLOGY, DEFINITIONS AND CONTACTS

Frequently asked questions

United Kingdom (UK) Health and Beauty Market Size, Trends, Consumer Attitudes and Key Players to 2027 thematic reports
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