Sponsorship Sector Report – Automotive EMEA 2025
Powered by ![]()
All the vital news, analysis, and commentary curated by our industry experts.
This report provides an overview of the automotive sector across the EMEA region. It explores all the main active brands in the sector as well as details the movement in the sector over the last few years in the sports sponsorship industry.
Changing Landscape: Automotive brands’ sports sponsorship investment has seen an overall decline since 2020, mainly due to rising car prices and shifting consumer preferences toward older vehicles, reducing demand and sponsorship impact. Leading Sport: Soccer dominates automotive sponsorship in the EMEA region, offering unmatched reach and visibility, with 14 out of 20 Premier League clubs featuring at least one automotive sponsor. Key Markets: Europe is vital for automotive sports sponsorship due to its vast audience, strong car market, and global sports events that boost brands’ international exposure and reputation. Subindustry Analysis: The Vehicles subindustry leads EMEA sports sponsorship, but its annual deal value is declining due to regulatory, investment, and supply challenges, along with a shift toward more targeted, digital marketing. Brand Spend: Middle East & Africa-based brands in EMEA have the highest average deal value across the sector, reflecting their focus on high-visibility partnerships tied to nation-building and credibility efforts. Market Leaders: The landscape is being driven by a mix of traditional car makers, tyre companies and performance brands, with high volume sponsors like Skoda, BMW, and Toyota leading the way.
Scope
This report looks to offer a detailed insight into the automotive sector across the EMEA region. It explores all the main brands in the sector as well as details the movement in the sector over the last few years across the globe in the sports sponsorship industry.
Key Highlights
A detailed overview of the automotive sector across the EMEA region. Outlining sectors influence in sports sponsorship and the main brands involved in attaining lucrative deals across multiple sports.
Reasons to Buy
For those wanting an in-depth analysis of how the automotive sector across the EMEA region performed in the sports sponsorship industry, in the sense of both business and popularity.
Hyundai
Yamaha Motor Company
Porsche
Pirelli
Volkswagen
Continental
Toyota
BMW
Skoda
Audi
Honda
Automobiles Alpine
Ineos Grenadier
Jeep
Hancock Tire
BKT
Table of Contents
Table
Get in touch to find out about multi-purchase discounts
reportstore@globaldata.com
Tel +44 20 7947 2745
Related reports
View more Sport reports
