EMEA Automotive Sport Sponsorship Landscape – Biggest Deals, Trends and Case Studies

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EMEA Automotive Sport Sponsorship Landscape Report Overview

The annual value of signed automotive deals in the EMEA automotive sports sponsorship market was $227.11 million in 2023. Most of the recent active sponsorship income comes from deals agreed in 2023, which include Volkswagen’s renewal agreement with the German soccer club VfL Wolfsburg, the most lucrative annual deal that commenced in 2023.

Annual Value of Automotive Deals Signed ($ Million)

Annual Value of Automotive Deals Signed ($ Million)

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Annual Value of Automotive Deals Signed(2023) $227.11 million
Sports Type ·        Soccer

·        Motor Racing

·        Cycling-Road

·        Motorcycling

·        Golf

·        Basketball

·        Tennis

Category ·        Team

·        Event

·        Federation

·        Series

·        Venue

·        Athlete

Company ·        Jeep

·        Volkswagen

·        Audi

·        BMW

·        BYD

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The EMEA Automotive Sport Sponsorship Landscape report provides a complete overview of the automotive sector across the EMEA region. The report includes market insight and sector and brand analysis.

EMEA Automotive Sport Sponsorship Landscape by Sports Type

A few of the popular sports across the EMEA automotive sports sponsorship industry are soccer, motor racing, cycling-road, motorcycling, golf, basketball, and tennis, among others. Soccer is the most selected sport for automotive partnerships, reflecting its status as the most popular sport in the EMEA region. Apart from soccer, motor racing, cycling-road and motorcycling are also common targets for automotive brands to partner with.

EMEA Automotive Sport Sponsorship Landscape – Sports Types, 2024 (%)

EMEA Automotive Sport Sponsorship Landscape - Sports Types, 2024 (%)

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EMEA Automotive Sport Sponsorship Landscape by Category

A few of the significant categories in the EMEA automotive sports sponsorship industry are team, event, federation, series, venue, and athlete. Professional sports teams are numerically the main recipients of the automotive sector’s sponsorship deals. However, athlete and venue categories are all very small contributors to the overall value of the automotive sector’s sports sponsorship.

EMEA Automotive Sport Sponsorship Landscape – Category, 2024 (%)

EMEA Automotive Sport Sponsorship Landscape - Category, 2024 (%)

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EMEA Automotive Sport Sponsorship Landscape – Brand Analysis

A few of the key brands in the EMEA automotive industry associated with sports sponsorship are:

  • Jeep
  • Volkswagen
  • Audi
  • BMW
  • BYD

Jeep has developed the strongest sponsorship portfolio in terms of value in the automotive sports sponsorship market.

EMEA Automotive Sport Sponsorship Landscape – Brand Analysis, 2024 (%)

EMEA Automotive Sport Sponsorship Landscape – Brand Analysis, 2024(%)

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Segments Covered in the Report

EMEA Automotive Sport Sponsorship Landscape Sports Type Outlook ($Million, 2024)

  • Soccer
  • Motor Racing
  • Cycling-Road
  • Motorcycling
  • Golf
  • Basketball
  • Tennis

EMEA Automotive Sport Sponsorship Landscape Category Outlook ($Million,2024)

  • Team
  • Event
  • Federation
  • Series
  • Venue
  • Athlete

Scope

The report looks to offer a detailed insight into the automotive sector across the EMEA region. It explores all the main active brands in the sector as well as detailing the movement in the sector over the last few years in the sports sponsorship industry.

Key Highlights

A detailed overview of the automotive sector across the EMEA region. Outlining sectors influence in sports sponsorship and the main brands involved in attaining lucrative deals across multiple sports.

Reasons to Buy

For those wanting an in-depth analysis of how the automotive sector across the EMEA region performed in the sports sponsorship industry, in the sense of both business and popularity.

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Table of Contents

  • 1. Contents

    • 1.1. Executive Summary
    • 1.2. Introduction

  • 2. Market Insights

    • 2.1. Sponsorship Automotive Sponsorship Market Trends

  • 3. Sector Analysis

    • 3.1. Sector Summary
    • 3.2. Top Sports by Value and Volume
    • 3.3. Product Category Breakdown
    • 3.4. Key Product Sponsorship Markets Across The EMEA region
    • 3.5. Biggest Deals Automotive Sector
    • 3.6. Top 10 Expiring Deals in 2023

  • 4. Case Study

    • 4.1. Audi and Bayern Munich
    • 4.2. Brand Analysis

  • 5. Brand Summary

    • 5.1. Breakdown of spend in the EMEA region by brands’ home regions
    • 5.2. Volume and value of deals made by Automotive brands in the EMEA
    • 5.3. The Five Largest Automotive Sponsorship Portfolios
    • 5.4. Key Brands Analysis

  • 6. Appendix

    • 6.1. Sources

Table

Leading companies charts

market trends charts

EMEA region data charts

deal volume by sport chart

Sports annual value chart

biggest deals in the sector chart

subsectors deal volume chart

top 5 spending subsectors chart

product category breakdown charts

biggest spend per brand chart

Most active brands by number of deals chart

Frequently asked questions

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