Sponsorship Sector Report – Gambling and Betting – Americas 2026
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This report provides an overview of the gambling & betting sector across the Americas region. It explores all the main active brands in the sector as well as details the movement in the sector over the last few years in the sports sponsorship industry.
The gambling and betting industry across the Americas region spent over $1.45bn on sports sponsorship annually by 2025 — a 145% increase from 2020. Soccer is the largest sport in terms of annual value in 2025 and is also one of the fastest growing sports across the region. Across the Americas, gambling and betting brand spending has risen sharply since 2020, with annual deal value up 145% from 2020 to 2025 and deal volume up 106.6%. The largest jump occurred between 2020 and 2021, followed by steadier, more incremental growth through 2025, which reflects a shift from an early legalization-driven land grab to a more mature market focused on renewals, more selective rights buying, and fewer readily available opportunities as major properties become locked up.
Scope
This report looks to offer a detailed insight into the gambling & betting sector across the Americas region. It explores all the main brands in the sector as well as details the movement in the sector over the last few years across the globe in the sports sponsorship industry.
Key Highlights
A detailed overview of the gambling & betting Americas sector . Outlining sectors influence in sports sponsorship and the main brands involved in attaining lucrative deals across multiple sports.
Reasons to Buy
For those wanting an in-depth analysis of how the gambling & betting sector across the Americas region performed in the sports sponsorship industry, in the sense of both business and popularity.
Entain
Penn Entertainment
Caliente
Superbet
Betano
Caesars Entertainment
FanDuel
BetMGM/MGM Resorts
DraftKings
Hard Rock International
Bet365
Yaamava' Resort and Casino at San Manuel
New York Lottery
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