Italy Sports Broadcasting Media (Television and Telecommunications) Market Landscape
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Italy Sports Broadcasting Media Market Report Overview
The total telecom, pay-TV, and SVOD service revenue in Italy was $29.69 billion in 2023. Contributions from mobile data, SVOD, and fixed broadband service segments drive the Italian total telecom, SVOD, and pay-TV service market.
Italy Sports Broadcasting Media Market Outlook 2023-2028 ($ Billion)
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The Italy sports broadcasting media market research report provides in-depth insights into the television and telecom services market concerning sports broadcasting in Italy. The report also analyzes the key players and the competitive landscape of the mobile services and fixed broadband market.
| Market Revenue (2023) | $29.69 Billion |
| Forecast Period | 2023-2028 |
| Key Broadcasters | · Rai
· Sky Italia · Mediaset · DAZN · Amazon Prime Video |
| Key Sectors | · TV Services
· SVOD Services · Mobile Services · Fixed Broadband Services |
| Leading Players (Mobile Services) | · TIM
· Vodafone · Wind Tre · Iliad · Fastweb |
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Italy Sports Broadcasting Media Market Broadcasters
The key broadcasters in Italy’s sports broadcasting media market are Rai, Sky Italia, Mediaset, DAZN, Amazon Prime Video, and others.
Rai: Sky Italia, part of Comcast-owned pan-European Sky Group, is the largest pay-TV service in Italy. Sky operates numerous sports channels including dedicated channels for soccer (calcio), football, F1, MotoGP, NBA, Tennis, and Golf.
Key Italy Sports Media Broadcasters
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Italy Sports Broadcasting Media Market Segmentation by Sectors
The key sectors in the Italian sports broadcasting media industry are TV services, mobile services, SVOD services, fixed broadband services, and others.
Mobile Services: 5G was the leading mobile technology in Italy in 2023 with more than 60% share of the total mobile subscriptions. Meanwhile, 5G’s share of subscriptions is expected to grow because of the government and telcos’ efforts to expand 5G networks across the country and make them affordable. For instance, in June 2022, the Italian government awarded a contract to TIM and Vodafone’s consortium INWIT, for the deployment of open access 5G networks in rural areas by June 2026, for which the government assured to cover 90% of the rollout costs.
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Italy Sports Broadcasting Media Market - Competitive Landscape
A few of the leading players in the Italian sports broadcasting media market within mobile services are:
- TIM
- Vodafone
- Wind Tre
- Iliad
- Fastweb
TIM led the mobile services market in 2023 and will maintain its position over the forecast period by investing in Italy’s digital growth. The growth is attributed to its strong focus on expanding and promoting its M2M/IoT range of solutions and the continued rollout of its 5G network. For instance, The “Italia 1 Giga” fiber plan was launched through FiberCop, an infrastructure company controlled by TIM, with the cabling of approximately 255,000 homes in 463 municipalities during 2023.
Italy Sports Broadcasting Media Mobile Market Analysis by Players, 2023 (%)
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Segments Covered in the Report
Italy Sports Broadcasting Media Sectors Outlook (Value, $ Billion, 2023-2028)
- TV Services
- Mobile Services
- SVOD Services
- Fixed Broadband Services
Scope
- The Italy Media Landscape Report provides an overview of the sports broadcasting television and telecommunications market in Italy today.
- It also includes top-level data and detailed forecasts of key indicators up to 2028.
- The report analyses the television, mobile handset, and residential fixed-line broadband sectors, and review of major sports media rights.
Key Highlights
Direct-to-home (DTH) satellite will remain the leading pay-TV services delivery platform in Italy over the forecast period despite the decline in its subscriptions from 4.9 million in 2022 to 4.8 million in 2027. IPTV subscriptions will grow from 1.4 million in 2022 to 2.1 million in 2027 with improving broadband network coverage and operators offering IPTV services bundled with fixed broadband plans.
4G is the leading mobile technology with a 70.3% share of total mobile subscriptions in 2022. Its subscription share, however, will decline to 36.2% in 2027 as subscribers migrate to 5G services.
DSL lines will continue to be the leading fixed broadband technology in Italy over the forecast period despite its share of overall broadband lines declining from 69.5% in 2022 to 45.7% in 2027. Subscription share of fiber lines, in contrast, will grow from 20.8% in 2022 to 42.9% in 2027, driven by ongoing investments by the government and operators in fiber-optic network expansion.
Reasons to Buy
- This Sports Broadcasting Media Report offers a thorough, forward-looking analysis of the Italian television and telecommunications markets, and service providers in a concise format to help executives build proactive and profitable growth strategies.
- Accompanying GlobalData’s Forecast products, the report examines the assumptions and drivers behind ongoing and upcoming trends in the Italian pay-TV, mobile handset, and residential fixed broadband markets, including the evolution of service provider market shares.
- With 23 charts and tables, the report is designed for an executive-level audience, boasting presentation quality
DAZN
Mediaset
Netflix
Rai
Sky
TIM
Vodafone
Warner Bros Discovery
Wind Tre
Table of Contents
Frequently asked questions
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What was the total telecom SVOD, and pay-TV service revenues in Italy in 2023?
The total telecom, SVOD, and pay-TV service revenues in Italy was $29.69 billion in 2023.
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Which are the key broadcasters in the Italian sports broadcasting media market?
The key broadcasters in the Italian sports broadcasting media market are Rai, Sky Italia, Mediaset, DAZN, Amazon Prime Video, and others.
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Which are the key sectors in the Italian sports broadcasting media market?
The key sectors in Italy’s sports broadcasting media market are TV services, mobile services, SVOD services, fixed broadband services, and others.
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Which are the leading players in the Italian sports broadcasting media market?
A few of the leading players in the Italian sports broadcasting media market are TIM, Vodafone, Wind Tre, Iliad, Fastweb, and others.
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