Italy Sports Broadcasting Media (Television and Telecommunications) Landscape

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Italy Sports Broadcasting Media Market Report Overview

The Italy telecom and pay-TV services market size was an estimated $24 billion in 2022 and is expected to witness a decline in the coming years due to a decline in revenue contribution from fixed voice, pay-TV, mobile voice, and mobile messaging segments.

Italy Sports Broadcasting Media Market Outlook 2022-2027 ($ Billion)

Italy Sports Broadcasting Media Market Outlook 2022-2027 ($ Billion)

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The Italy sports broadcasting media market research report provides an overview of the television and telecommunications market in relation to sports broadcasting in Italy today, with top-level data and detailed forecasts of key indicators up to 2027. The report analyses the television, SVOD, mobile handset and residential fixed-line broadband sectors, as well as a review of major sports media rights.

Market Size (2022) $24 billion
Forecast Period 2022-2027
Historical Period 2021
Key Broadcasters ·       Rai

·       Sky Italia

·       WBD

·       Mediaset

·       DAZN

·       Amazon

Key Sectors ·       TV Services

·       Mobile Services

·       SVOD services

·       Fixed Broadband Services

Leading Players ·       TIM

·       Vodafone

·       Wind Tre

·       Iliad

·       Fastweb

·       Sky

·       Others

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Italy Sports Broadcasting Media Market Broadcasters

The key broadcasters in the Italy sports broadcasting media market are Rai, Sky Italia, WBD, Mediaset, DAZN, and Amazon.

Rai: Rai is the public broadcasting corporation of Italy. It operates 14 domestic free-to-air channels, including sports channel Rai Sport, as well as free-to-view streaming service RaiPlay. Rai was the leading broadcast group in Italy by share in 2022, while its flagship channel, Rai 1, was the most popular. Sports rights held by Rai include the Olympic Games, cycling’s Giro d’Italia and the 2022 FIFA World Cup.

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Italy Sports Broadcasting Media Market Segmentation by Sectors

The key sectors in the Italy sports broadcasting media industry are TV services, SVOD services, mobile services, and fixed broadband services.

TV Services: The television household penetration rate in Italy is high with more than 97% of Italian homes owning at least one television set. Over the 2022-2027 forecast period, the television household penetration will remain steady.

Mobile Services: Total mobile subscriptions is expected to grow over the next five years. The growth in mobile subscriptions will be supported by increasing smartphone and M2M/IoT subscriptions in the country.

SVOD Services: While SVOD take-up has been relatively static in some international markets after the Covid-19 pandemic, SVOD subscriptions are continuing to grow in Italy. Over the forecast period, SVOD subscriptions will increase, supported by relatively low SVOD penetration in the country meaning there is still room for growth, rising fixed broadband penetration, investment in Italian series, films, documentaries and unscripted shows by streamers such as Netflix, and the acquisition of premium sports rights such as Serie A and the UEFA Champions League by streamers such as DAZN and Amazon Prime Video.

Fixed Broadband Services: Total fixed broadband lines in Italy will increase during the forecast period, supported by robust growth in fiber and fixed wireless lines on the back of ongoing efforts by the government and operators to improve and expand broadband in the country. For instance, the Italian government has launched its Italia 1 Giga plan to provide ultra-fast fixed connectivity to underserved areas via fibre or wireless alternatives. The plan aims to guarantee connection speeds of at least 1 Gbps (Gigabits per second) in download and 200 Mbps (Megabits per second) in upload throughout the country by 2026.

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Italy Sports Broadcasting Media Market - Competitive Landscape

Some of the leading players in the Italy sports broadcasting media market are TIM, Vodafone, Wind Tre, Iliad, Fastweb, Sky, and others. TIM led the mobile and fixed broadband segments in 2022. TIM is focusing on offering data-centric packages and looking to expand its 5G coverage in the high-density urban and rural areas of the country.

Italy Sports Broadcasting Media Mobile Market Analysis by Players, 2022 (%)

Italy Sports Broadcasting Media Mobile Market Analysis by Players, 2022 (%)

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Segments Covered in the Report

Italy Sports Broadcasting Media Sectors Outlook

  • TV Services
  • Mobile Services
  • Fixed Broadband Services
  • SVOD Services


By the end of 2022, an estimated 6.3 million subscribers used pay-TV services in Italy, an increase of 240,000 from 2021.

Italy had an estimated 15.7 million subscription video-on-demand (SVOD) accounts at the end of 2022.

Total mobile subscriptions in Italy reached an estimated 105.0 million in 2022. Over the next five years, total mobile subscriptions will grow at a CAGR of 0.3% with mobile network operators (MNOs) adding a combined 1.4 million subscriptions and bringing the country’s total mobile subscriptions to 106.4 million in 2027.

Total fixed broadband lines in Italy will increase from 18.9 million in 2022 to 20.1 million by the end of 2027, supported by robust growth in fiber and fixed wireless lines on the back of ongoing efforts by the government and operators to improve and expand broadband in the country.

Key Highlights

Direct-to-home (DTH) satellite will remain the leading pay-TV services delivery platform in Italy over the forecast period despite the decline in its subscriptions from 4.9 million in 2022 to 4.8 million in 2027. IPTV subscriptions will grow from 1.4 million in 2022 to 2.1 million in 2027 with improving broadband network coverage and operators offering IPTV services bundled with fixed broadband plans.

4G is the leading mobile technology with a 70.3% share of total mobile subscriptions in 2022. Its subscription share, however, will decline to 36.2% in 2027 as subscribers migrate to 5G services.

DSL lines will continue to be the leading fixed broadband technology in Italy over the forecast period despite its share of overall broadband lines declining from 69.5% in 2022 to 45.7% in 2027. Subscription share of fiber lines, in contrast, will grow from 20.8% in 2022 to 42.9% in 2027, driven by ongoing investments by the government and operators in fiber-optic network expansion.

Reasons to Buy

  • This Sports Broadcasting Media Report offers a thorough, forward-looking analysis of the Italy television and telecommunications markets, and service providers in a concise format to help executives build proactive and profitable growth strategies.
  • Accompanying GlobalData’s Forecast products, the report examines the assumptions and drivers behind ongoing and upcoming trends in the Italian pay-TV, SVOD, mobile handset and residential fixed broadband markets, including the evolution of service provider market shares.
  • With 23 charts and tables, the report is designed for an executive-level audience, boasting presentation quality.

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Table of Contents

  • 1. Table of Contents
  • 2. Country Statistics

    • 2.1. Population and households context

  • 3. Television and telecom services market outlook

    • 3.1. TV services market
    • 3.2. SVOD services Market
    • 3.3. Mobile services market
    • 3.4. Fixed broadband services market
    • 3.5. Total telecom services revenue

  • 4. Competitive landscape snapshot

    • 4.1. Competitive landscape

  • 5. Additional Resources

    • 5.1. Data Table
    • 5.2. Glossary
    • 5.3. Research methodology
    • 5.4. About GlobalData
    • 5.5. GlobalData offices
    • 5.6. Contact us

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