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Case Studies
Absolut Vodka in a Paper Bottle – Success Case Study
Absolut Vodka in a Paper Bottle Success Case Study Report Overview Absolut Vodka has been operating in the spirits market for over 100 years, concentrating its production in and around Åhus in southern Sweden. Since 2008 it has been a part of the French group Pernod Ricard. The company's flagship product is Absolut Vodka, which is sold normally in a glass bottle, but from June 1, 2023, it was made available in a paper-based bottle in selected stores in Manchester, UK,...