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Analyst Opinions
ForeSights: Micro-Housing
Housing is common concern of all consumers. In much of the world, housing is becoming less affordable, depressing ownership rates and delaying household formation for younger generations. Micro-housing addresses affordability issues with housing sized for single-person households, although this downsized housing presents special challenges for packaged goods marketers.
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Analyst Opinions
ForeSights: Voice-Activated Shopping – Shopping that utilizes voice-recognition technology
Voice-activated shopping uses voice queries to shop for products or services on a freestanding device like a smart speaker, digital voice assistant, or smartphone. Voice-activated shopping takes internet shopping to a higher level by using voice-recognition software embedded in devices like smart speakers, digital voice assistants, or smartphones to shop for products. These devices use the consumer's voice to execute a search for a product or service with no physical interaction with a keyboard, mouse, or screen needed.