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Consumer Insights
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TrendSights Analysis: Out-of-Home
Brands can target out-of-home consumption occasions by positioning themselves as the solution to one of five challenges: solving time-scarcity, meeting consumers' desire to cocoon, providing the best value, meeting consumers' health concerns, and positioning brands as being “anti-hipster.” Rather than limiting sales, these challenges will create new opportunities for foodservice brands, salons, and retail products designed to be consumed at work or other out-of-home locations. "TrendSights Analysis: Out-of-Home " provides insight into all occasions when a consumer makes a deliberate...
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