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Case Studies
Success Case Study: Bubs Australia – A determined cross-border strategy to capitalize on appeal in China
"Success Case Study: Bubs Australia", is part of GlobalData's Successes and Failures research. It focuses on the baby food brand Bubs Australia, and its ability to capitalize on its appeal among Chinese consumers with a deliberate and aggressive cross-border strategy. The case study delivers crucial "what?", "why?", and "so what?" analysis to impart valuable lessons that can increase the prospects of a successful product or campaign launch. Ongoing food safety scandals in China have boosted demand for foreign-made goods, particularly...
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Track & Monitor
Baby Nutrition Insights: Issue 38
"Baby Nutrition Insights: Issue 38", is an analytical report by GlobalData which provides extensive and highly detailed information on the key markets in the Baby Food industry. This quarterly issue provides a review of news and analysis for the infant nutrition industry, covering the October- December 2018 period. Market News includes: in Canada, Love Child Organics has brought out organic meals comprised of fruit and vegetable purees with quinoa and acerola; in the USA Nestlé is testing a range of...