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Sector Analysis
Customer Segmentation in UK Insurance: Evolving Landscapes
Financial services is evolving, and the launch of new products – most of which are technology-based – is becoming ever-more frequent. While insurance is steeped in tradition, the industry is beginning to change and evolve – which will be necessary to appeal to Evolving Landscapes consumers, many of whom see no room for traditional businesses in the future. Standard demographic analysis often fails to reveal sufficiently deep insight into consumer behavior and the motivations behind it. We have produced an...