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Consumer Insights
TrendSights Analysis: Environmental Responsibility – Meeting consumers’ environmentally conscious expectations
Environmental Responsibility is a constituent trend within the Sustainability & Ethics mega-trend. It reflects consumers' broadening concern about the global environment and how that is influencing their attitude towards consumption and brands and producers. Consumers and brands/producers are all increasingly making decisions based on responsibility towards the natural environment, driving a need for continual improvement in genuinely responsible products and services.