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Analyst Opinions
South Africa Beer Market Insights Report 2016; In-depth Analysis of Key Companies, Brands, Volume, Value and Segmentation Trends and Opportunities in the Beer Market
The South African beer market continues to edge upwards, primarily driven by population growth. Mainstream brands dominated the market volume in 2015 and accounted for 76% of the total volume. The South African beer market remains oriented towards out of home consumption showing around 64% of consumption through the on-trade. Low alcohol beers have struggled to develop and account for less than 1% of the market volume, but the growing momentum of light beers could provide a boost to the...