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Case Studies
Success Case Study: Aviation Gin – A Gin That Created a New Category and Changed the Future of Social Media Marketing
Aviation is an American gin that has managed to create a new category and reshape social media marketing. Aviation Gin was created in 2006 as a pioneer for the "new Western gin" style. The product revolutionized the spirits market and at the same time, after a marketing campaign featuring celebrity shareholder Ryan Reynolds, managed to attract the attention of Diageo, which acquired the brand in 2020.