-
Case Studies
New Product Development Opportunities from the Rise of Solo Households
New Product Development Opportunities from the Rise of Solo Households Report Overview Rapid urbanization and economic migration are the key factors responsible for the increase in the rates of solo living across the globe. Individuals often migrate from rural to urban areas as a necessity for higher income opportunities, which often requires a change in living arrangements, such as solo housing. Also, higher rates of urbanization can be viewed as a proxy for wealth and greater economic opportunity in some...