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Sector Analysis
Global Alcoholic Drinks Sector Overview – Market Characteristics and Consumer Trends driving the sector
This report outlines the market trends and consumer behavior impacting the alcoholic drinks and what implications these may have on the industry's future. It further explores the evolution of the market amid COVID-19, company performance, and news, as well as product innovation. Overall, the alcoholic drinks industry will see a downward volume and value trajectory from 2019 to 2020, and will then experience a recovery, but will still underperform the forecast growth calculated before the COVID-19 pandemic. Although some consumers...